Exploring Candidate Relationship Management Cases

Business Need/Setup:

• The customer would like to attract students who are studying engineering at the local university, either for opening junior positions soon or for an internship program intending to develop talent for the future.
• The Staffing department would like to collect this information from interested students at the fair: Name, Email, Mobile phone, Area of concentration (Major), When will you graduate, School.
• A recruiting admin creates any new fields to collect this information using the Candidate Profile Extension in Admin Center.
• The admin creates a Data Capture Form in CSB and adds the desired fields.
• The admin creates a customized Landing Page for the Career Fair in CSB and associates the Data Capture Form.

At the Career Fair:

• Recruiters have students complete the form using one of the company’s mobile devices or provide the landing page URL so candidates can complete it using their mobile device and upload their resume. A Candidate Profile is created for each student based on the information collected.

After the Career Fair:

• If it doesn’t already exist, an admin or recruiter creates a Talent Pool for Engineering Students.
• A recruiter uses Candidate Search to locate the students who participated and adds them to the Talent Pool, or they can create a saved search to add participating students.
• If it doesn’t exist already, an admin creates an Email Layout in CSB to send targeted emails to interested students.
• A recruiter sends follow-up emails.
• Students graduating this term are invited to apply for current open positions.
  • Students returning to engineering school next year are invited to an event at the company’s offices to learn more about available internships.

Business Need/Setup:

• The customer is opening a new retail store and is seeking qualified candidates.
• They will create a Landing Page on their CSB career site that gathers limited information from prospective candidates.
• They will launch a campaign from LinkedIn, Facebook, and X, formerly known as Twitter, to attract candidates and provide a QR code on signs posted in their stores.
• The Staffing department would like to collect this information from interested candidates: Name, Email, Mobile phone, Years of Retail Experience, Seeking Full-time? Are you available within 2 weeks?
• A recruiting admin creates any new fields to collect this information using the Candidate Profile Extension.
• The admin creates a Data Capture Form in CSB and adds the desired fields.
• The admin creates a customized Landing Page in CSB and associates the Data Capture Form.
• The recruiter uses Source Tracker (link from SAP SuccessFactors Recruiting) to create tracking links for the QR code and three other online sites.
• The recruiter posts the tracking links on LinkedIn, Facebook, and X, formerly known as Twitter.
• Signs containing the QR code are created and posted in stores.

Process the Information Collected:

• A recruiter or admin creates a Talent Pool for Retail in the desired city.
• A recruiter uses Candidate Search to locate the candidates who participated and adds them to the Talent Pool, or they can create a saved search to add participants.
• If it doesn’t exist already, an admin creates an Email Layout in CSB to send targeted emails to interested candidates.
• An admin creates an Email Campaign Content Template.
• A recruiter screens the responses in the Talent Pool and sends follow-up emails from email campaigns:
  • Prospective candidates are invited to a pre-opening event at the store. Recruiters can manage responses (RSVPs) by including a link from an invitation application, such as Evite.
  • For prospective candidates who can’t attend the event, Recruiters can include a link to complete an online application.
• If candidates have questions, they can Reply directly from the email.