Working with Career Site Page Types

• The goal of the Header is to allow the candidate to achieve consistent site navigation. Include links that support the main objectives: apply for jobs and join the talent community.
• Best practice for the header includes About Us (drop-down to see all content pages), Featured Jobs (drop-down to see all category pages), Locations (Google job map), Sign In, and Join Talent Community (often under "Not finding a job?"). For multi-locale sites, include the Language Selector as well.
• Include the customer logo at the top left, which links to the home page when the user is on other pages in the platform.
• Any links ("calls to action") found on the home page should be replicated in the header for easy navigation.

• Best practices for the Footer include Careers Home, Corporate Home, Top Jobs, and View All Jobs.
  • Top Job Searches and View All Jobs are recommended to be included on the site, usually in the footer. These two pages are essential for search engines to index all the pages and the site itself.
• Use a row footer, column footer, or both.
• When including social links:
  • Choose only social networking links that are specific to job seekers.
  • Social links are presented in the footer or near the bottom of the page.

Hallmarks of a Home Page

• Header
• View Profile
• Search functionality, prominently placed
• Subscribe functionality, prominently placed
• Featured Jobs (Category pages)
• Job Map Footer

• Category pages are typically used to highlight hard-to-fill and high-volume positions.
• Standard Career Site Builder sites include 10 Category pages.
• You can use Category pages to represent job categories, brands, locations, etc.
• You can have jobs displayed on more than one Category page.
• Limit the amount of content on Category pages to reduce the amount of scrolling applicants must do to reach the job table.
• Users can find links to these pages within the Featured Job section on the Home page.
• It is best practice for each Category page to use the same layout, though different components can be used for different category pages. It is also best practice for the customer to provide a unique copy (text) and an image or video for each Category page.
• The best practice is using specific ATS data fields, such as Department, Business Unit, or Function, to determine which jobs map to these pages.
• Hallmarks of the Category Page
  • Header and footer navigation
  • Category Page Title (for example, Marketing Jobs or Finance Jobs)
  • Main content ("Hero section"): image/graphic/video and text relevant to the group of jobs
  • Search functionality – searches the entire job collection
  • Filter functionality (for example, title, location, date, and custom fields)
  • Jobs on this page – defined by rules in Command Center
  • Ability to share jobs via social network or email

• No jobs are included on Content pages; instead, these pages contain information about the company culture, benefits, diversity, university programs and internships, and so on.
• Standard Career Site Builder sites include four Content pages.
• Links to these pages can be included in a drop-down menu on the home page, within the body of the home page, or in the footer.
• Your company may choose to host one or more of the content pages on your corporate career site. In that case, the link will open the page in a new window.

Landing Page

• Customers can attract candidates in a specific target audience by online advertising buys that link the candidates to a landing page designed specifically for them.
• Possible examples:
  • Advertise a Career Fair on LinkedIn
  • Launch a campaign on Facebook to attract recent college grads
  • Purchase Google AdWords
• Data Capture Forms may be added to landing pages to capture information about the candidate, which is saved to the Candidate Profile.
• Build the forms in Career Site Builder and drop them onto any landing page.

Customers who enable the Career Site Unified Data Model can use the new search experience. This includes:

• Customizable faceting and filtering based on the requisition picklists and objects
• Customizable job result cards
• Improved search results for non-English languages

Customers can define a one-column or two-column layout for their jobs, using many of the components that are available on other career site pages and fields from the job requisition template.

• Page Types: Understand the different career site page types, including Home, Content, Category, Landing, and Job pages, each serving specific functions to enhance candidate engagement and navigation.
• Best Practices: Utilize best practices for headers and footers to ensure consistent site navigation, including key links like Featured Jobs and social networking links tailored to job seekers.
• Category Pages: Optimize Category Pages to highlight specific job categories, using standard layouts while incorporating unique copy and multimedia to attract candidates for hard-to-fill and high-volume positions.
• Landing Pages: Leverage Landing Pages for targeted campaigns through online advertising, incorporating data capture forms for gathering candidate information without search engine indexing.
• Search Experience: Improve the Career Site Search Experience by employing customizable search features and job layouts, enhancing the usability and accessibility of job information across different languages and preferences.