Finding out he new features for SAP Emarsys and SAP Marketing Cloud

Objective

After completing this lesson, you will be able to describe the new changes and features in SAP Emarsys and SAP Marketing Cloud

Pointing out SAP Emarsys Customer Engagement Innovations

SAP Emarsys Customer Engagement

SAP Emarsys is a comprehensive customer engagement platform designed to help businesses deliver personalized and contextually relevant experiences across multiple channels. SAP Emarsys Customer Engagement has introduced a myriad of innovations in its latest updates, catering to diverse aspects of marketing operations:

Component	Features
Email and Campaign Analytics	Email category and type filtering in Campaign Analytics. Filter email campaigns by category and type in campaign-level reporting. Campaign Analytics Channel Enhancements. Engagement metrics related to the Mobile In-app channel and Mobile Inbox channel are available.
Advanced Personalization and Content Management	In-app inline personalization. Use personalization tokens in Mobile Engage In-app inline campaigns. Reusable blocks in the Visual Content Editor. Save and reuse content blocks in future email campaigns. Customized URLs in SMS. Customize the domains that appear in shortened SMS marketing and unsubscribe links. Custom field distribution. Easily sync custom fields across connected systems. Distributing single- and multi-choice fields and extra parameters. Distribute custom field types effectively.
Enhanced Reporting	Audience Reporting Channel Enhancements. Engagement metrics related to the Mobile In-app channel and Mobile Inbox channel are available. All segment types are supported in Interactions. You can use all segment types in Interactions. Get delivery results API endpoint. Retrieve delivery results for specific contacts.
Integrations and Data Management	Optilyz Tactics. Increase engagement with Direct Mail channel. Digital Ads - LinkedIn: Account-based targeting. Target strategic accounts or industries on LinkedIn. mParticle connector. One-way synchronization for contact updates from mParticle. Annex Cloud Loyalty Tactics. Support various use cases based on Annex Cloud integration. Sales Data Onboarding and Configuration. Onboard and configure Sales Data Batch Loads.
Enhanced Data Availability	Relational Data Segmentation For Data In SAP CDP. Access data in SAP CDP through Relation data in Emarsys. Mobile Wallet enhancements. Create and distribute pass campaigns to Apple and Google Mobile Wallet apps. Event monitoring in Interactions. Gain deeper understanding of your tracked customer events. Additional Mention Me Tactics. Launch and customize pre-built omnichannel tactics to promote referrals. Tactics for utilities industries. Launch campaigns faster with pre-built automation programs for utility companies. Enhanced data availability in Open Data. Access Revenue Attribution, Mobile Wallet, and Smart Insight data.
Platform Improvements	Using your own Google Cloud Platform project in Open Data. Use your own GCP projects to query Emarsys data. Self-service MMS onboarding. Onboard for MMS without waiting on Emarsys. API authentication with OAuth. Enhanced API security with OAuth 2.0 and JSON Web Token. Notification Center - New security notifications. Enable system notifications for important security or system settings. Emarsys UI Appearance - Auto (Default) mode. Automatically adjust light or dark mode based on system settings. Unified Dashboard. Analyze key metrics across business units for global marketing performance.

These innovations collectively aim to provide Emarsys users with a more efficient, personalized, and feature-rich marketing platform.

Finding out the new features in SAP Marketing Cloud

SAP Marketing Cloud

SAP Marketing Cloud is a cloud-based marketing platform designed to help businesses deliver personalized, and optimizez customer engagement across multiple channels and touchpoints. This is a breakdown of the new features and innovations for SAP Marketing Cloud:

Component	Features
Analytics and Reporting	New Operational Report Mktg: Cmpgn Action Execution Sched - Qry. Shows which user executes a campaign. Bot Click Filtering. Shows bot clicks interactions in operational reporting "Campaign Success for Messages."
Dynamic Customer Profiling and Segmentation	New Attributes for the Segmentation Object Contact Relationships. New attributes like Contact ID, Contact Origin, Account ID, Account Origin, Creation Date Time, and Last Change Date Time. Advanced Segmentation and Personalization with Subdivided Child Attributes. Simplifies segmentation models with dedicated personalization attributes. Enable Custom Business Objects For Marketing Areas in Segmentation. Create custom business objects and assign them to segmentation objects. New Attributes for Marketing Permissions and Newsletter Subscriptions. New attributes added to segmentation objects for marketing permissions and newsletters. Dropdown Box for Products in Forms and Landing Pages. Manual selection from a list of products within a landing page. Improvements when Uploading Participants. Download a list of registered participants and upload participants with a new status. Enhancements to Contact and Consumer Segmentation Object. New attribute for filtering by interaction product amount. Segmentation Content: Enhancement for Survey and Marketing Event. New attributes to build connections between survey answers and events.
Campaign and Journey Orchestration	Integration with the new Firebase API version for Mobile Push. Support for the new Firebase Cloud Messaging API. Integration with the new Google Ads API version. New integration iFlows for the latest Google Ads API. Double Opt-in and Opt-Out Performance Improvement for Inbound Interaction. Faster interaction creation upon receiving double opt-in/opt-out. New Warning Message when an Email Content is In Revision and Assigned to a Campaign. Warning upon starting a campaign if email content is In Revision. New iFlow for Google Analytic Integration. New iFlow for secure authentication with Google Analytics. .
Other innovations	Additionally, there are various enhancements in General Functions for the Key User and in Business Administration.

These features collectively enhance the functionality and user experience within SAP Marketing Cloud, offering improved analytics, segmentation capabilities, campaign options, and additional innovations in email editing and event management.

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