Creating Appealing Email Campaigns with SAP Emarsys Customer Engagement Platform

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Demonstrate how to use templates, manage settings in the Visual Content Editor (VCE), configure Omnichannel Voucher Pools and define Reply Management for successful targeted campaigns and better sales conversion.

Email Settings and Template Creation

With SAP Emarsys Customer Engagement templates, you can easily create great-looking email campaigns by using building blocks and design basics. In the Content menu, select Block-Based Templates to open your Templates page.​

In Your Templates page, you find prebuilt templates which you can copy, modify, then use, below you see templates created by you. Here you can create, edit, copy or delete them.

With SAP Emarsys Customer Engagement, you can easily create and manage your emails and templates. Let’s look at how to start creating your email campaign in Email Settings!

Visual Content Editor (VCE)​

Visual Content Editor is a flexible, intuitive block-based email content editor that uses simple blocks for fast and easy email creation.

Click on the image to learn more about VCE!​

Reply Management in SAP Emarsys Customer Engagement ​

SAP Emarsys Customer Engagement Reply Management helps you define how your system will organize, categorize, process, forward, and react to reply mails from your recipients. Important reply mails will not get lost among the bulk of out-of-office emails.

To learn more about Reply Management, check out our SAP Emarsys Customer Engagement Help Portal:

https://help.emarsys.com/hc/en-us/articles/360016359318-Email-Basics-Reply-management

Omnichannel Voucher Management​

With SAP Emarsys Customer Engagement Omnichannel Voucher Management you can use vouchers across more channels. It provides a channel-agnostic voucher-management experience. A pool of voucher codes can be uploaded to SAP Emarsys Customer Engagement via a .TXT or .CSV file consisting of a single column of voucher codes. Each uploaded pool of voucher codes can be used in all supported channels. Let’s have a look how to create an omnichannel voucher pool!

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