After completing this lesson, you will be able to:
Once the event participants are imported, you can segment the contacts based on their upcoming birthday. This will allow you, later, to create a birthday campaign.
Next, we'll discuss how to segment contact data and combine data in SAP Emarsys Customer Engagement.
The term, Contact segments, in SAP Emarsys Customer Engagement refers to Contact, Email behavior, Geolocation, Smart Insight segments. These are essential for your daily marketing activities. To create them, let’s navigate to the Segments page!
In SAP Emarsys Customer Engagement, you can combine multiple segments and data attributes to target your contacts more accurately. You can also create multi-layered, complex segments, which are much more efficient than having a large number of side-by-side segments. Let’s click on each number to discover each feature!
