Creating Contact-Based Segments and Combined Segments in SAP Emarsys Customer Engagement

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Describe how to create segments based on contact data, and how to combine multiple segments.

Birthday Scenario - Segments

Once the event participants are imported, you can segment the contacts based on their upcoming birthday. This will allow you, later, to create a birthday campaign.

Next, we'll discuss how to segment contact data and combine data in SAP Emarsys Customer Engagement.

Contact Segment

The term, Contact segments, in SAP Emarsys Customer Engagement refers to Contact, Email behavior, Geolocation, Smart Insight segments. These are essential for your daily marketing activities. To create them, let’s navigate to the Segments page!

Combined Segments

In SAP Emarsys Customer Engagement, you can combine multiple segments and data attributes to target your contacts more accurately. You can also create multi-layered, complex segments, which are much more efficient than having a large number of side-by-side segments. Let’s click on each number to discover each feature!

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