Creating, Setting Up and Managing Contacts

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Describe how to create and set up new contacts, manage and store data within SAP Emarsys Customer Engagement.

Data Management in SAP Emarsys Customer Engagement

When creating personalized customer experiences, consolidated data is the biggest challenge for businesses. SAP Emarsys Customer Engagement gets data in different ways: API, integrations to e-commerce Platforms, catalogs, web and mobile events, customer database, Relational Data connections, SAP Emarsys Customer Engagement forms or file imports and other external data sources.​ Then you use the data to create personalized messages and target segments.

Contact Fields Overview:

SAP Emarsys Customer Engagement provides standard System fields for storing contact data. Depending on your business needs, you can create your own Custom fields. Let’s click on and reveal the most commonly used fields in SAP Emarsys Customer Engagement platform.

Check out this video to learn more about other account-management features: from User Management to Field Editor and Data Sources:

https://microlearning.opensap.com/playlist/dedicated/206613313/1_lm6pqcf7/1_afacn9kz

Contact Management

With SAP Emarsys Contact Management, you can build deep customer relationships by developing personalized, cross-channel interactions based on data-driven insights. You can better understand customers and create a comprehensive profile by unifying first-party data, including demographics, sales data, support requests, and behavioral data. This enables you to target your customers with relevant, specific content at crucial moments, to better subdivide your customers into segments, and to execute campaigns and automated programs in different channels.

Let’s look at some important features in the SAP Emarsys Customer Engagement platform related to contact data.

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