When creating personalized customer experiences, consolidated data is the biggest challenge for businesses. SAP Emarsys Customer Engagement gets data in different ways: API, integrations to e-commerce Platforms, catalogs, web and mobile events, customer database, Relational Data connections, SAP Emarsys Customer Engagement forms or file imports and other external data sources. Then you use the data to create personalized messages and target segments.

Contact Fields Overview:
SAP Emarsys Customer Engagement provides standard System fields for storing contact data. Depending on your business needs, you can create your own Custom fields. Let’s click on and reveal the most commonly used fields in SAP Emarsys Customer Engagement platform.
Check out this video to learn more about other account-management features: from User Management to Field Editor and Data Sources:
https://microlearning.opensap.com/playlist/dedicated/206613313/1_lm6pqcf7/1_afacn9kz