Defining Segments and Different Types of Segments

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Identify different types of segments and how to use segmentation to target specific groups.

Segments in SAP Emarsys Customer Engagement

Segments help you define target groups based on various data such as contact data, email and web behavior data, and so on. Segments are dynamic and refreshed when used in automation programs or marketing campaigns. Let’s have a look at the Segments page and how to start creating a segment!

Type of Segments

Click on each segment to find out more!

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