You already manually imported and segmented your contacts. Now create your personalized birthday campaign.
Let's look at how to add more-personalized and engaging content!
Discovering Personalized Content Options
Objectives
After completing this lesson, you will be able to:
- Create personalized content to engage, attract and retain targeted groups of contacts.
Birthday Scenario - Email Campaign and Personalization
Omnichannel Personalization Overview
With the SAP Emarsys Customer Engagement Personalization Service, you can create reusable tokens across multiple channels. These tokens are placeholders for contact-specific data.
- Contact Data capability has ready-to-use pre-made tokens. You can also use it to include your custom data fields.
- Vouchers tokens display a code for your contacts until the voucher pool runs out. So, first, you create a voucher pool and then upload your codes.
- External Data, Relational Data, and External Content use a personalization preset, which defines the source and how this data is used.
For further information, check our SAP Emarsys Customer Engagement Help Portal:
Content Personalization in SAP Emarsys Customer Engagement
Let’s click on each icon to discover how to personalize your content in campaigns!
