Exploring SAP Emarsys Customer Engagement Analytics on the Main Dashboard

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Describe the Main Dashboard to identify opportunities on how to create impactful campaigns.

Birthday Scenario - Analytics​

You can get an overview of recent activities of your account using the Main Dashboard.

​Let's look at what data we can see regarding your birthday scenario and other valuable insights on the Main Dashboard!

Main Dashboard Overview

SAP Emarsys Customer Engagement Main Dashboard consists of several widgets that provide you with easy visual overviews of the status of your account and the performance of your marketing strategies. Most widgets indicate whether these figures for the current time period are better or worse than those for the previous period. For all charts, you can hover your mouse cursor over any point to see the exact figures for that day. Let’s check the most important Main Dashboard widgets!

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