Exploring Tactics in SAP Emarsys Customer Engagement

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Describe the benefits of the customizable tactics, linked to strategies and objectives, that saves time and effort for specific automated marketing campaign creations.

Birthday Scenario - Tactics​

Now it's time to automate your birthday campaign.​

Let’s use and customize a Tactic to save time and effort when creating the campaign.

Tactics in SAP Emarsys Customer Engagement

With SAP Emarsys Customer Engagement Tactics, you can create pre-built automation programs to achieve specific goals. Each Tactic has been designed following a long analysis of the most successful Automation Center and Interactions programs created by our customers. Tactics require minimal configuration and customization. They can be downloaded, installed, and activated in your account in minutes. Let's look at how Tactics work!

To learn more about Tactics on the SAP Emarsys Customer Engagement Help Portal:

https://help.emarsys.com/hc/en-us/articles/360016287573-Tactics-Overview

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