Getting Started with SAP Emarsys Customer Engagement

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Gain insights of the different solutions SAP Emarsys Customer Engagement Platform offers to its customers.

SAP Emarsys Customer Engagement Product Overview

SAP Emarsys Customer Engagement is the cloud-based omnichannel customer platform that enables you to create and automate personalized campaigns and helps you achieve better business conversion and sales results.

SAP Emarsys Customer Engagement solutions include 1-to-1 content personalization through cross-channels, simplified segmentation, lifecycle-specific automated marketing strategies and programs, and an integrated loyalty solution to convert more customers with higher value, less time, and lower acquisition costs with an intuitive and easy-to-use user interface.

Introduction to SAP Emarsys Customer Engagement

SAP Emarsys Customer Engagement Home Page

SAP Emarsys Customer Engagement offers a customizable home screen. You can see essential metrics and valuable features, such as the revenue impacts of your campaigns, email results, and database growth, access your campaigns and go to your frequently used pages using shortcuts.

Home Page, Account and User Management

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