After completing this lesson, you will be able to:
Omnichannel Experience for collaboration in campaigns with a shared customer view throughout sales, marketing, and commerce interactions for contextual engagements across many channels like email, web, mobile app, SMS, Facebook and Google ads, and Direct mail.
Advanced Segmentation for better targeting, using different data sources when creating segments, such as contact behavior in web stores and in mobile apps, email data (opens and clicks), smart insight data, AI segments, external relational data.
Personalized Content and Product Recommendations for offering real 1-to-1 customized experiences and creating more personal touch with your customers to result in more sales across all channels and more effective conversion.
Automation Programs for managing and running ready-to-use personalized campaigns more effectively, using integrated channels and enriching the customer journey.
Smart Analytics that determines and monitors the effectiveness of marketing campaigns, achieves revenue targets, measures business results and customer value at every stage of the customer lifecycle.