Importing Contact Data Manually in SAP Emarsys Customer Engagement

Objectives
After completing this lesson, you will be able to:

After completing this lesson, you will be able to:

  • Demonstrate how to import data manually to the SAP Emarsys Customer Engagement solution for greater contact segmentation and communication.

Birthday Scenario - Contacts

You collected new contact information in one event to promote your brand.​

You would like to create a birthday campaign including a voucher for all new customers registered in this event. You want to send it 2 days before their birthdays.

Let’s look at how to import all contact data collected in this event to start your birthday campaign.

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Data Import Overview

The SAP Emarsys Customer Engagement Data Import feature provides an easy-to-use wizard for importing CSV files with field and value matching for manual and auto imports.

Manual Import in SAP Emarsys Customer Engagement

Manual Data Import is mainly used for the initial upload of your contacts, e.g., during the onboarding phase or when use of the SAP Emarsys Customer Engagement API is inappropriate, for example, uploading lists of contacts collected offline.

How to Import Contacts Manually

For further information on Data Import, please refer to the documents on the SAP Emarsys Customer Engagement Help Portal:​

https://help.emarsys.com/hc/en-us/articles/360013809934-end-user-guides-data-import-end-user-guide#initiating-a-manual-import

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