People often think about user experience (UX) in an emotional, rather than a rational, context. This makes it difficult to create a business case for investing in good user experience. However, delivering a satisfying user experience has a monetary value, in addition to the clear human value of making people happier.
Another important aspect is data quality: incorrectly entered data costs a lot later on in the process, so ensuring good data quality right from the beginning with a good UX saves all these later data corrections.
There are many examples related to the benefits of delivering good UX to users:
- It helps to improve productivity because people can get more done with the system they are using.
- Ideally, the user is more efficient, but they are also more effective because the system they are using guides them with an intelligence, thereby pointing them to the areas that most need their attention.
- Good UX also improves data quality; incorrectly entered data costs an enterprise a great deal later on in the process. Ensuring good data quality right from the beginning with a good UX saves time making data corrections at a later date.
Including Users to Improve UX
Software that is easy to use dramatically reduces the amount of time an enterprise needs to spend on training. Sometimes, a system requires hardly any training at all. This facilitates significant savings on training costs and subsequent support desk costs.
If you include your end users in the implementation of software and ensure that the UX suits their needs up front, you will decrease the number of change requests from users requesting new or different features – changes to a deployed UI are more expensive than changes made beforehand. In addition, user errors will be reduced, which decreases costs due to poor data quality and lowers support desk costs.
Added to these quantifiable benefits, good UX brings clear human value benefits, which are particularly important these days, when companies compete to attract the best talent. Desirable talent wants to work with cool, modern tools rather than unattractive ones. Good UX results in higher user satisfaction, allows inclusion of all employees, including those with disabilities, by supporting accessibility. This helps your company ensure that employees actually use the software – rather than, for example, keeping data separate on their desktops for as long as possible.
If the apps are used by your customers, good UX will help you to build and increase customer loyalty.
Finally, as an IT department, providing your business units with software with good UX will help strengthen your relationship with them because you are providing software that their teams enjoy using.