In 2011, SAP launched SAP HANA. This in-memory platform fully utilizes the power of modern hardware. SAP HANA stores all its data compressed and row-store oriented in memory. Customers can use SAP HANA as in-memory data marts for real-time reporting.
In 2012, SAP released SAP BW powered by SAP HANA. Now, the SAP HANA database system can be used as a supported database for the SAP Business Warehouse application. The SAP HANA in-memory technology gave SAP BW the possibilities to perform real-time data analysis and real-time reporting, thus bringing the SAP BW application to the next level.
In 2013, the SAP Business Suite powered by SAP HANA was released. With the SAP HANA in-memory technology, the SAP Business Suite could bring transactional processing (OLTP) and analytical processing (OLAP) together in one system. With the combination of OLTP and OLAP in one in-memory system, SAP Business Suite powered by SAP HANA (later renamed to SAP Business Suite on HANA, in short SoH) allowed customers to perform real-time operational reporting on the SAP ERP data using the SAP HANA Live add-ons.
In 2014, SAP released SAP Simple Finance. This product was later renamed to SAP S/4HANA Finance. With SAP S/4HANA Finance, SAP reinvented the finance application to be ready for the digital age. The enterprise resource planning (ERP) financial software runs in real time on the in-memory platform of SAP HANA, and supports financial planning and accounting, accounting and financial close, treasury and cash management, accounts payable and receivable, risk management, and more.
In 2015, the SAP S/4HANA product was released. In the name SAP S/4HANA, the S stands for both Suite and Simplified, and the 4 stands for fourth generation and in addition for the need to use SAP HANA as a platform.
In 2016, SAP launched SAP BW/4HANA, which is SAP’s next generation data warehouse solution. It is a new product (not a legal successor of any existing SAP Business Warehouse solution), built entirely on one of the most advanced in-memory platforms today – SAP HANA. It provides a simple set of objects that is well suited for modeling an agile and flexible layered architecture of a modern data warehouse. SAP BW/4HANA manages all sorts of data, whether from SAP applications or other systems, structured or unstructured, and allows access to all models through an open SQL interface. SAP BW/4HANA comes with state-of-the-art user interfaces for administrators, developers, and end users, as well as completely SAP HANA-optimized processes that let you leverage huge amounts of data in real time for competitive advantage.
The core functionality of SAP BW is preserved and the transition to SAP BW/4HANA can be compared with the transition of SAP Business Suite to SAP S/4HANA. As part of this transition, SAP BW/4HANA will drastically reduce the number of data objects to be stored and maintained. All future innovations will take place in SAP BW/4HANA. Prior releases of SAP BW powered by SAP HANA (later renamed to SAP BW on HANA, in short BWoH) moved into maintenance, receiving little development or new functionality moving forward.
In 2018, SAP released SAP C/4HANA, which is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions. Following the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud, SAP now ties together solutions to support all front-office functions, such as consumer data protection, marketing, commerce, sales, and customer service.
The SAP C/4HANA portfolio includes SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud (including the acquired Gigya solutions), and SAP Sales Cloud (including the acquired CallidusCloud solutions). Additionally, SAP Sales Cloud unites the SAP Hybris Revenue Cloud solution and SAP Hybris Cloud for Customer (comprised of SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions).
These cloud solutions, formerly on the market under the SAP Hybris brand name, as well as SAP’s commerce and customer engagement organization are now consolidated under the SAP Customer Experience (CX) business unit to support a consistent brand experience.
In 2020, SAP launched SAP HANA Cloud. This brings the in-memory technology of SAP HANA on-premises to the cloud. SAP HANA Cloud is available as a service in the SAP Business Technology Platform (SAP BTP).