As you learned in the previous lesson, segments can be used to group together users with similar characteristics or behavior. But how are segments managed and associated with users? Let’s look at the following demo to learn how to do that in Backoffice.
(Please note: although you can perform personalization tasks in Backoffice, we recommend you use it only when managing segments. Otherwise, manage your site’s personalization using SmartEdit, which will be covered in a later lesson.)