Now that we have acquired a basic understanding of promotion management, you should also understand additional promotion-related out-of-the-box features. Let’s see what scenarios are supported here before covering the related features one-by-one:
- There are several promotions that can be fired at the same time within one shopping cart, how are these promotions evaluated? We’ll investigate how the promotion evaluation process is implemented.
- If a promotion is not fired yet, but the conditions of the promotion are almost met, it’s a good time to motivate the customer by showing the possible promotion in advance. Let’s talk about it in potential promotions.
- A group of promotions can be enabled and disabled altogether during specific periods or special events. This feature is called promotion planning.
- Can we activate certain promotions only for specific customers or customer groups? Sure, this can be done using a personalized promotion.