This image shows the process of creating or adapting existing scores in Score Builder.
Scores: Create a new score and adapt an existing score for contacts using heuristic rules and define where the scores should be used.
SAP Marketing Cloud comes with 4 pre-delivered scores: Best Email Sending Time, Email Affinity, Best Push Notification Sending Time, and Push Notification Affinity for the segmentation profile, All Consumers. You can also copy these scores and adjust them to your needs. You can find these scores in the list of all scores in Score Builder.
Rule Models: To define a new score or enhance an existing one, you need to create or maintain rule models. With a rule model, you specify how the score for a contact is calculated. The rule model contains one or more rules and each rule has conditions. You can create different rule models for different target populations within one score.
Simulation:After the scores and rule models are set up, preview the score results by selecting sample target groups to see score distribution displayed as a histogram. You may also refine rules and check histogram again for new results.
Consume: Use scores in apps such as Segmentation to rank contacts.