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Getting to Know the Key Players

<div id="content"><p tabindex="0">You already know Jane Brisco, the project sponsor of 4S. Now, it’s time to introduce the other members of the steering committee.</p><div class="parentsection"><div class="section"><div tabindex="0"><h3>Tonya Reed</h3></div><p tabindex="0">Let’s start with Tonya Reed. She’s the group CFO of BriscoBikes Holding (BBH) and the CFO of BriscoBikes.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_eu10ipk0"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Martin Dabrowski</h3></div><p tabindex="0">Next, you become acquainted with Martin Dabrowski. He's the CTO and CDO of BBH.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_ly2zgni9"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Dirk Hauser</h3></div><p tabindex="0">Another member of the steering committee is Dirk Hauser, the CEO of veloREBELZ!. The following video shows his introduction.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_vqa0if1w"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Bart de Vries</h3></div><p tabindex="0">Finally, meet Bart de Vries, the CEO of THE URBAN CYCLIST.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_37j1nptx"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>It's Your Turn: Time to Practice!</h3></div><p tabindex="0">The next exercise helps you to discover whether you captured the hopes and concerns of the steering committee members about project 4S.</p><p tabindex="0">Take five minutes to complete exercise 4 in your <a target="_blank" href="https://d.dam.sap.com/a/fumVEm4/Acting%20as%20Professional%20Change%20Manager%20-%20Workbook.pdf?inline=true&amp;rc=10&amp;doi=SAP1022094">workbook</a>.</p><img style="max-width:900px;max-height:none" class="image 1_1_landscape" title="The picture remembers you to do exercise 4." alt="The picture remembers you to do exercise 4." src="/service/media/OCM200_01_en-US_media/OCM200_01_en-US_images/Exercise_WB_4.png" tabindex="0"></div></div></div>

Meet the Steering Committee

<div id="content"><p tabindex="0">The steering committee members expect some people-related challenges during the SAP Cloud implementation. They support the idea of investing in organizational change management for the 4S project.</p><div class="parentsection"><div class="section"><div tabindex="0"><h3>Paul Bakker</h3></div><p tabindex="0">The role of internal change manager already has one promising candidate: Paul Bakker, marketing and communication expert from THE URBAN CYCLIST.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_76jgmftc"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Sandra Tisdale</h3></div><p tabindex="0">BBH and its subsidiaries don’t have significant change management expertise. So, the steering committee considers engaging a professional change manager for the 4S project. The implementation partner SAP selects Sandra Tisdale as a possible candidate.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_hgu3ed52"></div></div></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>It's Your Turn: Time to Practice!</h3></div><p tabindex="0">You just got to know the two potential change managers for the 4S project. Do you remember which assets Paul Bakker brings to the change manager role? How much did you learn from Sandra Tisdale's introduction?</p><p tabindex="0">Take five minutes to complete exercise 5 in your <a target="_blank" href="https://d.dam.sap.com/a/fumVEm4/Acting%20as%20Professional%20Change%20Manager%20-%20Workbook.pdf?inline=true&amp;rc=10&amp;doi=SAP1022094">workbook</a>.</p><img style="max-width:900px;max-height:none" class="image 1_1_landscape" title="The picture remembers you to do exercise 5." alt="The picture remembers you to do exercise 5." src="/service/media/OCM200_01_en-US_media/OCM200_01_en-US_images/Exercise_WB_5.png" tabindex="0"></div></div></div>

Meet the Change Managers

Acting as Professional Change Manager in SAP Cloud Projects

Tanya Reid, CFO of Briscoe Bikes, discusses the challenges and goals of the 4S project, including harmonizing financial processes and improving data quality. SEO tags: finance, transformation, project management, financial reporting, company expansion, data consolidation, urban bikes, e-bikes<br><br># This description was auto-generated #

OCM200_1_3_Tonya.mp4

Hello, I am Tonya Reed, CFO of BriscoBikes and Group CFO of the BriscoBikes Holding. I've known Jane Brisco for decades. We have a very open and friendly relationship and highly appreciate each other. I believe this is why Jane nominated me as a SteerCo member for the project 4S. I've been with BriscoBikes for almost my entire professional life. Thus, I know the company inside out. We started very small, with Jane as the founder. Due to her sporting achievements and her reputation as an honest and fair sportswoman, she  has been a strong and authentic leading figure right from the start. BriscoBikes as premium brand for road, gravel and mountain bikes conquered the  US market. Meanwhile, the company is also popular in Australia, New Zealand and parts of Asia. Acquiring THE URBAN CYCLIST helped us to position ourselves in the market for urban bikes. And the recent takeover of veloREBELZ! brings us the knowledge to catch up regarding e-bikes and the latest digital technologies. Nevertheless, from a  financial point of view, this expansion strategy also  has some downsides. The three companies have quite different financial processes and work with different IT systems. Therefore, it's really tricky  and time-consuming to consolidate data. In addition, in some departments  the data quality is rather poor. This is a no-go for finance units. We definitely must improve here and make sure our financial processes and reports are 100% compliant. I am committed to use my influence and my network to achieve harmonized processes and professional  financial reporting. The fact that my direct report Lucy Sheng has been assigned as business project lead is surely an asset here. Standardization, simplification, scalability, and speed are goals every company should strive for. So, I think it's good that  Jane  initiated the project. But we will surely encounter some  friction and conflicts throughout 4S. Well, I am familiar with the dynamics of transformation programs. Unfortunately, change projects  are always very costly. Especially large programs across  several companies tend to run out of budget. Hence, my personal goal is to make sure the project stays within budget. I expect that this might be quite a challenge, but I am committed to ensure 4S will be a success and that our investor Cheetah Sports Investments will be happy.

Discover the story of VeloRebels, a bicycle startup that revolutionized the industry with high-tech bikes integrating digital technologies. Learn about their challenges, the acquisition by Briscoe Bikes, and the future of digitalization in the cycling world.<br><br># This description was auto-generated #

OCM200_1_3_Martin.mp4

Hi, my name is Martin Dabrowski. Together with my good friend Dirk Hauser, I founded the bicycle startup veloREBELZ!. Our ambition was to create a completely new bicycle experience by integrating state-of-the-art digital technologies. I think we did very well, and the high-tech veloREBELZ!'s bikes are more closely related to a computer, than to a traditional 3-speed bike. Our bikes can be customized in a modular approach according to the customer's wishes and needs, and the innovative design has won several prestigious awards. Unfortunately, we have been facing  some financial challenges over the last few years. So, Dirk and I agreed when BriscoBikes recently offered to take over veloREBELZ! and integrate the company into  the BriscoBikes Holding. For me, this offer came along with an interesting professional perspective, I am now the CTO and CDO of  the BriscoBikes Holding. This also meant leaving my hometown of Berlin, where veloREBELZ! is still located. I now live in San Diego, where the  headquarters of BriscoBikes are. This gives me the opportunity to bring the BriscoBikes family up to speed regarding digitalization, and of course to learn a lot for myself. Things move a lot faster  here in California, where you have less regulations, and you don't have to discuss with works councils as needed in Germany. The recently started project, 4S, is a step in the right direction, although I personally doubt that THE URBAN  CYCLIST, but also BriscoBikes, will be happy to move the entire IT landscape into the cloud. Anyway, in my role as a SteerCo member of 4S, I will try to digitalize processes and to foster innovation. I'm looking forward to an interesting project. Yet, I suppose that the complexity of a holding structure and the personal sensitivities might stretch my patience. I don't really understand why some people are reluctant when it comes to digitalization, because digitalization is our future. I have a founder mentality, I like it when things are challenging and moving fast. Well, my current position definitely will not be the last station in my professional career.

Discover how Velo Rebels is revolutionizing the biking experience with their online 3D bike configurator and innovative app. Learn about their challenges, successes, and the future of bike companies.<br><br># This description was auto-generated #

OCM200_1_3_Dirk.mp4

Hey guys, I am Dirk Hauser, the co-founder of veloREBELZ! in Berlin. I'm very proud that Martin Dabrowski and I succeeded in building up a bike company that brings biking to the next level. I am really a tech geek, and I am still fascinated how technology can change the biking experience. We offer our customers an  online 3D bike configurator, allowing to tailor-fit the bike to an individual's body height, weight, and sporting ambitions. Our bikes come with an app, providing an e-lock and locate functionality, information for upcoming service appointments, individualized training plans and an intelligent tour guide, an automatic detection of the bike track condition and adjustment of the driving characteristics, and integrated  front and rear cameras with several assistance systems, only to name a few features. Of course, all this  required huge investments in our digital platform and services. Unfortunately, our financial situation has deteriorated significantly over the last year. The takeover by BriscoBikes helped us to continue our operations. But I fear we will lose our autonomy and our leading position regarding digitalization in the long run. After Martin Dabrowski moved to San Diego to take over the role as CTO and CDO in the BriscoBikes Holding, I succeeded  him as the CEO of veloREBELZ!. In this role, I will be part of  the 4S SteerCo. I'm very happy with our current  IT systems and processes. Our entire IT landscape is already in the cloud, our business processes are lean and agile. Thus, I don't see that there is a lot to win for us in the project. I rather fear that we might lose  speed and independence. But with Martin, we should  have a strong and powerful supporter of the  veloREBELZ!'s interests. And maybe we will manage to get some additional budget for further growth and digital investments, because that's what the future of bike companies is about.

The Urban Cyclist is a renowned bicycle manufacturer based in Amsterdam, catering to urban dwellers with a wide range of comfortable bikes. With over half a century of success, we prioritize quality, affordability, and a focus on customer needs.<br><br># This description was auto-generated #

U1_L3_CB1_Bart.mp4

Hello, may I introduce myself. My name is Bart de Vries. I am the CEO of THE URBAN CYCLIST, a bicycle manufacturer headquartered in Amsterdam. Many people in the Netherlands love cycling, and we have an excellent bike infrastructure. We have many faithful customers, especially here in the Netherlands, but also in other European countries. THE URBAN CYCLIST can look back on more  than half a century of success as a company. We especially cater for, as you might have guessed by the company's name, people living in urban areas. We offer bikes for all ages, from children to seniors, with a focus on comfortable bikes. Our product portfolio also comprises folding bikes, cargo bikes, and of course e-bikes. THE URBAN CYCLIST stands for good, reliable quality and affordable prices, but not for digital gimmicks that nobody really needs. I personally think that it is a bit weird to upload tons of software to your bike before you can even start cycling. I really love my job, and  I am proud of the company and our culture. We take care of each other. Teamwork, participation, and work-life balance are not just buzzwords, but integral parts of our daily business. Our internal processes have evolved over time and are, from my opinion, really best practice  for our business. The same is true for our  on-premise IT landscape. Unfortunately, some parts of our  customized system will run out of maintenance soon. I know we must do something here, but I'm not convinced that the project 4S will bring many  benefits for us. I fear it's just another fancy thing the  BriscoBikes Holding wants to implement here. Being part of the BriscoBikes Holding for more than 15 years certainly has advantages, but it also means more pressure on our financial KPIs. My concern is that we might  lose our efficiency, because standard processes don't fit to our specific requirements. On the other hand, I hope for some synergies, for example regarding the  procurement of components. As a member of the SteerCo, I will represent THE URBAN CYCLIST's interests, even if this means I have to swim  against the tide and fight some battles.

Paul Bacca, an urban cyclist and marketer at The Urban Cyclist, shares his desire for a new professional challenge and the potential opportunity of a change manager role. He discusses his skills, company culture, and network.<br><br># This description was auto-generated #

OCM200_1_3_Paul.mp4

Hey guys. My name is Paul Bakker. I am an urban cyclist, literally and job wise. I love cycling in Amsterdam, my hometown. And I work in the marketing and communication department of THE URBAN CYCLIST, a bicycle manufacturer. My focus is on our external  marketing activities. When I started, everything was new, and I had a lot of freedom to put my creative ideas into practice. Yet after some years in the same role, I have got stuck in a rut, and things start to repeat themselves. I feel it's time for a new  professional challenge. THE URBAN CYCLIST is a great employer. I like the company culture, the emphasis on a good work-life balance, the benefits all employees receive, and I can  identify with our products. Furthermore, I have an excellent network, both within THE URBAN CYCLIST, and within veloREBELZ! in Berlin and BriscoBikes in San Diego. Thus, I would prefer to find a new job within the BriscoBikes Holding, instead of starting from scratch  in a new company. When I first heard about the project 4S, I did not really pay attention to it, because I'm not an IT person. But when I learned that the management is thinking about implementing a dedicated change manager role, I immediately thought this might be something for me. I already talked to my manager  about this opportunity. Although he is very happy with my performance, he encourages me to take a  next step in my career. I like connecting with people, being creative, and my marketing and communication knowledge would surely be an asset for this role. Of course, I am not a professional change manager yet, but with the support of an external consultant, I will surely be able to quickly learn everything I need to know. My personal motto is: "Do one thing every day that scares you." I am spontaneous and a bit chaotic, so I would need a counterpart that works in a good structured way. And of course, I would hope for somebody who is fun to work with.

Meet Sandra Tisdale, an experienced organizational change management consultant at SAP. She shares her role in supporting customers, the importance of change management, and her excitement to work with BriscoBikes.<br><br># This description was auto-generated #

U1_L3_CB2_Sandra Tisdale.mp4

Hello, my name is Sandra Tisdale. I am an experienced organizational  change management consultant, living in Chicago and working for the software company SAP. My role is to support our customers in handling the people side of SAP implementation projects. For that, I closely  cooperate with the project management and other  important project stakeholders. And I must understand the respective customer, their culture, and their specific needs. What I like about my job is that it is different for every customer. Of course, this can sometimes  also be demanding, but I am an optimistic and  pragmatic person and love challenges. And I am convinced that my job is important and  makes a difference. Recently, I have been asked to help my SAP colleagues to figure out if a customer called BriscoBikes might need organizational change management consulting services from SAP for their cloud implementation project. The customer is thinking about nominating an internal resource as change manager. Thus, I would most probably  take an advisory role. This means that I provide the SAP change management approach, tools and templates and show the customer  how to apply them. In doing so, the customer  builds up knowledge, learns how to deliver  organizational change management and will be empowered to manage the next project with internal resources. Based on what I currently know about the BriscoBikes Holding, I think that the SAP implementation project would profit from investing in a professional change  management advisor. And from a personal perspective, I would be happy to take over this engagement because this would allow me to gain some insights into the bicycle business. In addition, having to deal with companies in both the United States and Europe is interesting, because you must  consider cultural differences. And finally, the headquarters of BriscoBikes is in San Diego, a city that has been on my  bucket list for years.