Objective of the User Adoption Strategy
The 4S project will only be successful and reach the desired goals if the users adopt the new solution. The users grasp the benefits of the new system, have a positive attitude towards it and its business processes, and interact with it in the intended way. The actual user adoption can only be assessed after go-live. Nevertheless, even before go-live, you can measure influencing factors on user adoption, allowing you to identify risks and issues. A user adoption strategy documents the key performance indicators (KPI’s) that are collected in the impacted units before and after go-live. In addition, the strategy defines the process for deriving appropriate activities and assigns the respective responsibilities. Thus, the user adoption strategy sets the basis for achieving rapid and sustainable user adoption.
Situation at BriscoBikes
In his role as BriscoBikes’ Chief Digital Officer, Martin Dabrowski is interested in achieving a high user adoption. He learns that the change management team has already started working on the user adoption strategy for the 4S project. Wanting an overview, he schedules a meeting with Sandra to discuss their ideas and provide feedback.
It's Your Turn: Time to Practice!
Defining user adoption metrics and aligning them with the project leadership team is an important task for the change management team. Do you have an idea which metrics can be used before and go-live?
Take five minutes to complete exercise 27 in your workbook.

Developing the User Adoption Strategy for the 4S Project
Martin invites Sandra to discuss appropriate metrics to measure user adoption and the steps to establish the user adoption strategy. Have a look at their conversation in the following video.