Join Bob and Lisa, two colleagues working at an office printer company called Printers4You, as they navigate a new subscription billing solution the company just purchased. They sit and enjoy a cup of coffee when Bob asks Lisa how the newly acquired solution will better serve their customers and improve business. Lisa, who’s responsible for configuring the cloud solution, explains that by seamlessly integrating data from various sources, they can look forward to a system that streamlines the entire quote-to-cash process. But before Lisa can be more specific, she would like to know more about Bob’s normal method of engaging customers in the sales and contracting process.
Lisa continues to explain how SAP Subscription Billing is a public cloud solution that allows a company with products and services to create an automated subscription billing process. She asks Bob to consider his own company that provides office printers to businesses. These business customers may need more than a physical printer; they could benefit from a monthly service that maintains the printer and supplies ink and paper. This keeps the door open for new opportunities to provide more products and services.
Rather than focusing on a one-time printer sale, SAP Subscription Billing helps engage the customer over a lifetime of services associated with that printer. By offering product service bundles, companies build long-term relationships with their customers.
Both business-to-business (B2B) and business-to-consumer (B2C) transactions rely on subscription billing models to boost sales through cross-selling, upselling, improved subscription catalogs, and product bundling. There are many types of subscription models entering the market, including revenue share, freemium, pay-per-use and other hybrid models.
SAP Subscription Billing takes advantage of usage data to offer value added services. There’s a lot to cover: Lisa continues explaining the benefits of subscription billing.