Explaining the Difference Between Individual and Corporate Customers

Objective

After completing this lesson, you will be able to explain the difference between individual and corporate customers

Explaining the Difference Between Individual and Corporate Customers

Throughout this course, we’ll refer to our SAP Subscription Billing and SAP Price Calculation process diagram that identifies each unit in relation to the entire subscription billing process. Our current step in the process takes us to Unit 3: The creation of a customer in Subscription Billing.

Bob has a better understanding of how SAP Subscription Billing can help his business. He just sold a printer subscription bundle product and needs to create a new customer in the system with key data. Bob understands a customer must be created before subscribing to the product.

However, before Bob creates the customer in Subscription Billing, he should learn the difference between an individual and a corporate customer. He will also access the customer dashboard and review the different tabs and configuration information, including the customer address fields.

The Difference Between Individual and Corporate Customers

Before Bob can create a subscription bill, he should understand the difference between individual and corporate customers.

To create a subscription, first define the customer as the sold-to party. There are two customer types in the data model for subscription billing: the corporate customer and the individual customer. A corporate customer is represented by its company name; an individual is represented by his or her first and last name.

A corporate customer under a company name can be accompanied by a point of contact. You can define a default contact with a corporate customer. Whereas a customer listed as an individual will represent the point of contact.

Customers serve as business partners in SAP Subscription Billing. Each customer type represents a different business scenario: A corporate customer represents business-to-business (B2B); an individual customer represents business-to-customer (B2C).

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