Tell us what you think

We want to create the best possible experience for our learners. Your feedback helps us to improve the experience for everyone.

Developing a Job Distribution Strategy With the Customer

Objective

After completing this lesson, you will be able to conduct the job delivery intake meeting to discuss the customer's job marketing strategy

Job Delivery Overview

Job distribution is vital to ensuring proper candidate workflow and source analytics. SAP SuccessFactors Recruiting offers a variety of options to deliver jobs to the job boards where customers choose to post.

The goal is to ensure that customers are able to utilize tracking and analytics to make informed decisions on their job placements and ongoing spend.

Job Delivery Intake Meeting

At the start of the project, when sending the job delivery review documents from SAP PartnerEdge, direct the customer to complete the Job Distribution Sources tab in the configuration workbook to map out all of the current sources that they are using as part of their job distribution/online sourcing strategy.

After the customer returns the workbook with the completed Job Distribution Sources, the implementation consultant conducts the job delivery intake meeting with the customer to develop a job distribution strategy.

Diagram depicting elements of a Job Delivery Intake Meeting. The elements are provided in the following section.

Use the following suggestions to organize the meeting:

Review relevant slides to prepare for the job delivery intake meeting, available in SAP PartnerEdge.
Explain the purpose of the meeting.
Explain how job tracking works and why it’s important.
Explain the options so that the customer can determine what work best for their purposes. Examples including the following:
- Recruiting Posting: Pick-and-post
- XML Feeds: Automated job delivery
- Organic Network: Free delivery to job boards that SAP has relationships with
Consider the customer’s sponsorship and agreements with vendors (contracts with job boards). Examples include the following:
- LinkedIn: Uses job slots (job "parking spots")
- CareerBuilder, Monster: Use job postings (single-use job posting credits)
- Glassdoor, Indeed: Use pay-per-click (unless using free version)

Optional: Engage Professional Services for Support with Job Distribution

If the implementation consultant does not feel that they can adequately support their customer with their job distribution strategy, remember that you can engage Professional Services for support. This is highly recommended for your first few implementations.

Professional Services can work with the customer on advanced job distribution/source tracking enablement, and also for consultation on their Recruiting Advanced Analytics reporting needs. A Professional Services contract is required, through the customer’s sales representative.

Job Distribution Options

The job distribution options include the following:

Recruiting Posting
XML Feeds
Organic Network

Recruiting Posting	XML Feeds	Organic Network
Enables Recruiting customers to send individual jobs on thousands of job boards and universities	Automated and intelligent routing of jobs to a specific job board based upon all available jobs (standard) or filtered positions based upon preselected rules (custom)	SAP SuccessFactors Recruiting maintains a partnership network with a number of job aggregators and niche boards that drive traffic to customer sites at no added cost.
Allows for the job creation and job delivery to exist within a centralized job management from start to finish	Job boards collect from direct XML feeds based on their collection schedule but are available 24/7.	Delivery is automated to contain all jobs or with controlled filtering based on job/industry relevancy for partners.
Initiates the capture of a job URL with the ability to deliver candidates to the proper Recruiting apply process	Automation with virtually no user action	Available for customers to "opt-in" for this free automation for daily delivery post-launch
User Action based on exact inventory & permissions	A good choice for free job boards (posting credits don't need to be considered) and for OFCCP compliance postings.	No user action needed
A great way to manage a limited job posting credit inventory	Requires contract or relationship with the job boards	Does not require a contract with the job boards
Requires contract/credentials with job boards & schools	MANY jobs to ONE job board.	Signed Authorization required
One job to many job boards	N/A	N/A

Job Distribution Combinations

Recruiting Posting and XML feeds are not a one versus the other option. They are meant to work together for a full job delivery solution. Possible combinations may include the following:

Recruiting Posting includes the following:

Finite Inventory Job Board Postings (for example, LinkedIn, CareerBuilder, and Monster) split by Line of Business, Brands, and so on.
Identifying Sponsored Postings on "Cost Per" Sources (for example., Indeed PPC, Glassdoor JobAds, and so on.)
College/University Postings
Social Media Postings

Standard (All Job) XML feeds include the following:

Job Aggregators (Indeed, Jobs2Careers, and so on) for free listings/Organic Network
Unlimited Inventory Job Boards (for example, RecruitMilitary.com)
OFCCP Compliance Postings (for example, Direct Employers)

Custom (Filtered) XML feeds include Niche Job Board Automation (for example, All Part-Time/Hourly jobs on SnagAJob).

Organic Network

Considerations for the Organic Network include the following points:

Be sure to offer your customer free delivery to the job boards that SAP has relationships with: the "Organic Network."
SAP SuccessFactors maintains this partnership network with job aggregators and job boards that drive traffic to customer career sites. Automated feeds are set up by SAP Support.
Some sources accept all jobs, but some only post jobs relevant to their region and audience. Examples: College Recruiter only accepts internship, college graduate or early talent/entry level jobs. Eluta only accepts jobs in Canada.
Inclusion in the Organic Network is "all in" or not at all. Customers are not able to choose specific sources to send to, as the delivery is universal and filtered on the backend. If the customer wants to send to only to a specific partner in the Organic Network, it will have to be based on their specific relationship and with a standard XML feed.
For your customer’s jobs to be posted to the Organic Network, they must deliver the signed authorization forms from SAP PartnerEdge to their functional consultant. The consultant attaches the forms to the Referral Engine Task Support Ticket after the customer's career site is moved to production. Expected turnaround time is 3-5 business days.
For more information and a listing of the partners included in the Organic Network program, see the XML Feed Sources & Job Board Distribution document, available on SAP PartnerEdge.

XML Feeds

An XML feed is automated technology that pushes job content to job boards and aggregators.

Replace the recruiters’ process of manually posting jobs on interactive sources.
URL tracking is automatically set up for each job within the XML feed.
XML feeds can be filtered to only include certain types of jobs.

XML feeds can only be enabled after Career Site Builder is implemented. The jobs come from CSB to the job board via the XML feed, then back to CSB to begin the application.

XML Feed Types

The types of XML feeds that can be set up for customers are as follows:

Standard: All job feeds that involve no customization to set up and distribute to the receiving source. This is an effective alternative for direct scrape to ensure proper source tracking in Advanced Analytics. Examples: Indeed, GlassDoor. Note that one standard XML feed is included in a standard Recruiting implementation.
Custom: Any job feed that requires a level of filtering, client-specific customization. Examples: Only nursing jobs are sent to a niche healthcare site. Jobs with "Account Executive" in the job title are sent to a niche sales site.

See the document Recruiting Marketing Job Distribution – XML Feed Sources & Job Board Distribution for additional details.

Job Distribution to State/Local Boards

The Office of Federal Contract Compliance Programs (OFCCP) is part of the U.S. Department of Labor, and is responsible for ensuring that employers doing business with the federal government comply with the laws and regulations requiring nondiscrimination.

Presently, SAP SuccessFactors Recruiting does not deliver jobs directly to state/local boards or similar sites, which is required by U.S. government contractors and other employers in order to be OFCCP compliant. Note that the auto-posting functionality within Recruiting Posting can be used for this purpose.

We recommend leveraging partnerships with third-party vendors who are able to automatically deliver jobs to the required boards as well as diversity, disability, gender, and military veteran sites within their network. These vendors are also able to provide on-demand reporting on compliance and job delivery validation to these channels. Third-party contracts should be purchased directly with the vendor. Pricing may vary on job volume, regions, and number of brand entities.

We recommend using an XML feed to deliver the jobs to the third-party vendors. Vendors include Circa, Direct Employers Association (non-profit), and Maximus.

Next lesson