Populating the Sources for Manually Posted Jobs

Objective

After completing this lesson, you will be able to populate the sources where recruiters manually post jobs

Source Tracking Overview

The end results of an organization's recruitment marketing efforts should be a decrease in time to fill and cost per hire. Our customers can help control recruiting costs by ensuring that the sources where they post their jobs are delivering high-quality candidates for them.

Table of Qualified Candidates by Source Engine with the Source Engine, Qualified, Interviews, Offers, and Hires columns highlighted.

Why Track the Source?

One of the benefits of SAP SuccessFactors Recruiting is that customers can identify where most of their candidates found the job posting, so they can focus their sourcing resources in those areas. You'll learn more about Advanced Analytics reporting in the next unit.

In order for the source to be tracked, the candidate must land on a page on the Career Site Builder (CSB) site.

How Tracking is Applied?

Jobs that are posted by SAP SuccessFactors via Recruiting Posting, XML feeds, and the Organic Network automatically contain source tracking. However, before a recruiter posts a job online manually, they need to generate a tracking link for the job. The Campaign URL Builder, which is part of Source Tracker, is used for this purpose.

In the next lesson, you will learn how to populate the Source Tracker with the sources where your customer’s recruiters post jobs manually.

How SAP SuccessFactors Recruiting Tracks the Source

There are two ways that SAP SuccessFactors Recruiting can track the source:

  • The UTM source tag – This is the primary way for Recruiting to determine the source. The UTM source tag is appended to the CSB page URL. If present, the UTM source tag is always used to determine the source.

  • The candidate’s referring source, or the referring URL in the browser session (kind of like a cookie for the session) – This is a secondary way for Recruiting to determine the source. Recruiting matches the referring URL with known URL patterns, to ascertain where the candidate is coming from. This method is only used if the UTM source tag is not present. The referring URL can be stripped in a number of ways, such as when the candidate is using an incognito browser, other browser security protocols are in place, the CSB site opens in a new tab, and so on. So use of the UTM source tag is the leading practice (the first option). 

Breaking Down the UTM Code

UTM is a piece of data that is added to URLs in order to see where the traffic comes from. It’s the industry standard for tracking marketing campaigns across tools. Most analytics tools, marketing apps, and marketing automation tools look for these parameters automatically.

There are five standard parameters; SAP SuccessFactors Recruiting uses two of them:

  • UTM Source – The site where the link is posted
  • UTM Campaign (optional) – The specific campaign to be tracked, such as a hiring campaign

To maintain consistency, we recommend that customers maintain a spreadsheet with the campaign codes they are using.

Here are normal URLs without any tracking. Note that in order for the source to be tracked, the candidate must land on a page on the Career Site Builder site.

  • https://jobs.company.com – Lands on the CSB home page
  • https://jobs.company.com/go/Engineering-Jobs/597040/ – Lands on the Engineering Jobs category page

Here are URLs with tracking applied:

  • https://jobs.company.com/?utm_source=CampusCareerFair&utm_campaign=campusrecruiting
  • https://jobs.company.com/go/Engineering-Jobs/597040/?utm_source=facebookppc&utm_campaign= engineering2020

Delimiters used:

  • ? – this tells your browser that everything after this point is just data.
  • & – this tells marketing tools that we’ve finished defining the previous UTM and we’re about to start a new one.

The Campaign URL Builder under Recruiting → Source Tracker can be used to generate the correct URLs.

Campaign URL Builder for Manually Posted Jobs

So that source reporting is correct, before manually posting jobs online, recruiters need to use Recruiting → Source Tracker → Campaign URL Builder to add a tracking link.

The recruiter needs to select the exact source where the job will be posted, but there are many possible sources, so it is important that only the locations where the customer plans to post jobs manually are enabled. If too many sources are selected, the dropdown list will be too long for the recruiter to find the correct one.

In this example, the recruiter will manually post the Campaign URL to Twitter. The Type and Source values are populated from Career Site Builder → Tools → Site Source Editor. Notice that an optional Campaign Name was added when the tracking link was created. This will allow the company to report on sourcing progress for their remote2020 campaign in Advanced Analytics.

To manually post the Campaign URL to Twitter, choose the Source Tracker tab, then select the Campaign URL Builder tab, and under Generate, populate the Type, Source , and Campaign Name field values.

Other Options Related to Campaign URL Builder

Recruiters can quickly access the Campaign URL Builder from Recruiting → Job Requisitions. Hover over the Job Title and select Campaign URL Builder. Navigating in this way pre-populates the job URL on the Campaign URL Builder page.

Open Campaign URL Builder from the Job Requisitions Page. An icon next to Database Administrator and link for Campaign URL Builder are highlighted.

Notice that recruiters can also generate a Bitly and QR code from the Campaign URL Builder page.

To generate a Bitly and QR code, on the Short URL dialog box, select Generate Short URL or Generate QR button.

Site Source Editor Overview

The Site Source Editor in Career Site Builder is used to enable the sources where your customer’s Recruiting users post jobs manually.

Note

The Site Source Editor only needs to be configured in production, not in stage. Train your customers to enable their own sources in Career Site Builder after their site has been moved to production.

The Site Source Editor displays all of the available sources for manual tracking. Source Engines are categorized by Referrer Type. To enable a particular source in Recruiting → Source Tracker, enable the appropriate Referrer Type on the left, and the desired Source Engines on the right.

Do not select all sources in a particular source type. Only the sources where the customer actually posts to manually should be added to the list. On the Site Source Editor page, turn the referral types and source engines toggles on or off as desired.

Permission for the Site Source Editor

The Site Source Editor is available from Career Site Builder → Tools → Site Source Editor.

If Career Site Builder roles have been enabled from CSB → Users → Roles, only users with the Site Source Editor permission has access to the tool. If CSB-specific roles have not been set in the customer’s environment, all CSB users can access the Site Source Editor.

Permissions page with a Site Source Editor option highlighted.

Common Sources

These are the most commonly used source types:

  • Events: Campus Career Events, Job Fairs, and so on.

  • Industry Groups: Industry specific Association job boards (for example, SHRM)

  • Job Boards-Major: CareerBuilder, Dice, Hot Jobs, and so on.

  • Job Boards-Niche: Craigslist, 51 Job, and so on.

  • Social Network: Facebook, Instagram, LinkedIn, Twitter, and so on.

  • Sourcing: Resume Database Mining (for example, LinkedIn Recruiter Seats, Networking, and so on.)

  • University: College Job boards

See descriptions for each Referrer Type in the Site Source Editor section of the Recruiting guide.

If a source that the customer requests is not available, submit a support ticket to request that the source be created/enabled. There is no cost associated with this.

Multiple Vendor Selections for the Source Tracker

For some sources, such as LinkedIn, multiple products are available from the Source Tracker tool so that the customer’s performance is captured appropriately in Advanced Analytics. For example, the following list is a breakdown of the most common LinkedIn sources:

  • Social Network: LinkedIn: This is the general source of LinkedIn, which is used by default for standard posts or shared activity on LinkedIn.com.

  • Social Network: LinkedIn Company Page: This is for hardcoding any career site links coming directly from your LinkedIn company career page.

  • Social Network: LinkedIn Job Postings: This is the tracked activity specifically for paid job slots to capture candidate performance with the job ads.

  • Sourcing: Sourcing LinkedIn: Tracked sourcing and candidate outreach performance related to the Recruiter Seat Licenses for LinkedIn.

Multiple Examples for LinkedIn Sources with the following options highlighted: Pay-Per-Click, Social Network, Sourcing, LinkedIn, LinkedIn Company Page, LinkedIn Easy Apply, LinkedIn Elevate, LinkedIn Job Postings, LinkedIn Recruitment Ad.

Career Site Pages to Send to Candidates

Linking to any page on the CSB site can be tracked. When sourcing for a particular position, recruiters post a link to the page containing that specific job. However, after the job is filled it is removed from the CSB site, and the link to it will no longer work.

Remember that category pages are always available on the CSB site, and always display the currently active jobs. It may be a better choice to link candidates to the related category page rather than to a specific job. It's a good idea for recruiters to add a link to their career site in their email signature.

Links to landing pages should also contain tracking. Those pages are often set up with a data capture form and are geared for leads who have not visited the career site previously, so be sure to capture where they found the link.

Emails sent to candidates are recommended to contain a call to action, often a link to the Career Site Builder site to view and apply for jobs. Add source tracking to the links.

It's also a good idea for recruiters to add a link to their career site in their email signature. In this case, they typically link to the CSB home page. Selecting the Email Signature Source in Campaign URL Builder generates a tracking link like this: https://jobs.company.com/?utm_source=sigemail.

Generate Tracking Links for Category Pages

As previously mentioned, job pages are removed once the job is filled, so it is a better practice for recruiters to post links to category pages instead. Use the links under Source Tracker → Pages to populate the URL in the Campaign URL Builder.

To post links to category pages, under Source Tracker, select the Pages tab and then generate Tracking Links for the jobs.

Populate the Site Source Editor

This video provides a demonstration of how to populate the Site Source Editor.

Note

There is no audio in this video.

Business Example

Populate your customer’s Site Source Editor in production with the sources where their recruiting users manually post jobs. Then, test from Recruiting → Source Tracker.

Task 1: Populate Source Tracker Options

Steps

  1. Log in to Career Site Builder, and navigate to Tools → Site Source Editor.

  2. From the Referrer Types column, select Email.

  3. From the Source Engines column, enable Email Campaign and Email Signature.

  4. From the Referrer Types column, select Events.

  5. From the Source Engines column, enable several events, such as Alumni Event, Campus/Graduate Career Fair, Disability Event, Job Fair, and Paid Military Career Fair.

  6. From the Referrer Types column, select Industry Groups.

  7. From the Source Engines column, enable several groups.

  8. Continue selecting Referrer Types, such as Job Boards - Major, OFCCP, Social Network, Sourcing, and University.

  9. Make selections from the column for each of the referrer types you select.

  10. Choose Save.

Task 2: Test from Source Tracker

Steps

  1. Log in to your SAP SuccessFactors Human Capital Management (HCM) instance.

  2. Proxy as a recruiter, such as Paula Price.

  3. Navigate to Recruiting → Source Tracker → Campaign URL Builder. If you're directed to a page that requires you to enter the Company ID, use an incognito browser.

  4. From Type, select Email.

  5. From Source, ensure that Email Campaign and Email Signature are available.

  6. View other types and sources that you enabled from the Site Source Editor.

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