SAP Business Technology Platform connects SAP Customer Experience with ERP & Supply Chain to deliver a harmonized Enterprise Experience. It empowers businesses to:
- Deliver Connected Experiences, increasing customer loyalty by connecting your back and front office processes for seamless engagement.
- Drive Profitable Growth by bringing together all touchpoints for planning and analysis to drive revenue growth through customer-centric focus
- Innovate and Engage with low code apps, customer portals, automation and AI to improve efficiencies and tailor solutions at scale
Analytics, integration and extensibility are key to achieving this. Let’s take a look in more detail at how SAP Sales Cloud leverages these capabilities.
Analytics - SAP Sales Cloud
In today’s dynamic business environment, sales teams need more than just data—they need insights that drive results. SAP Analytics Cloud (SAC) seamlessly complements SAP Sales Cloud to deliver unparalleled value. Here's how it transforms your sales operations:
- Transparent, Unified Insights Across Departments
SAP Analytics Cloud (SAC) integrates with SAP Sales Cloud, providing a single source of truth. This fosters collaboration and informed decision-making across sales, marketing, and customer service teams.
- Real-Time Data Availability
SAC offers real-time analytics, enabling swift responses to trends and opportunities.
- Scalability That Grows With You
SAC scales effortlessly to meet growing business demands, delivering high-performance analytics.
- Ease of Use for Sales Teams
Intuitive dashboards and self-service analytics make complex insights accessible to sales teams with minimal training.
- Native Integration for Maximum Efficiency and Cost Savings
Native integration with SAP Sales Cloud maximizes efficiency and reduces TCO, minimizing integration costs and duplication of effort.
- Advanced Predictive Analytics and Automated Planning
SAC's predictive machine learning and automated planning improve forecast accuracy and enable proactive decision-making, transforming sales operations.
Example Use Cases:
SAP Analytics Cloud (SAC) has delivered significant improvements for customers leveraging it alongside SAP Sales Cloud. An example is a manufacturing company that implemented SAC to enhance its sales forecasting and performance tracking. By integrating SAC with SAP Sales Cloud, the company achieved real-time visibility into sales performance, customer interactions, and pipeline dynamics.
SAC's predictive analytics capabilities allowed the company to generate more accurate sales forecasts by identifying trends and correlations across historical and real-time data. The machine learning features also enabled automated anomaly detection, helping sales teams address potential issues proactively. These insights facilitated more confident decision-making and optimized resource allocation, particularly in managing sales territories and prioritizing high-value customer engagements.
Furthermore, SAC's planning tools enabled collaborative, scenario-based forecasting, allowing the sales and operations teams to align on strategies and adjust quickly to market changes. The seamless integration between SAC and SAP Sales Cloud streamlined workflows, reduced manual data consolidation, and significantly improved the speed of report generation.
This transformation resulted in better customer experiences due to more personalized sales strategies and improved agility in meeting customer demands, all while reducing costs through automated analytics and efficient planning processes
By combining the power of SAP Analytics Cloud with SAP Sales Cloud, customers gain a robust platform that ensures transparency, enhances collaboration, and empowers data-driven decision-making. It's the ultimate tool for sales teams looking to outperform the competition and drive sustainable growth.
Integration - Sales Cloud
In the fast-paced world of sales, seamless integration and real-time insights are key to driving exceptional customer experiences. SAP Business Technology Platform (SAP BTP) enhances the capabilities of SAP Sales Cloud, delivering unmatched value through its powerful integration and innovation tools. Here's how SAP BTP transforms your sales operations:
- Seamless End-to-End Processes for an Enhanced Customer Experience
SAP BTP integrates and optimizes the entire Quote-to-Cash process, eliminating bottlenecks and enhancing customer satisfaction with faster, consistent interactions.
- Real-Time Visibility and Unified Data Access
SAP BTP integrates SAP and non-SAP systems for real-time visibility into critical data, fostering informed decision-making, collaboration, and transparency.
- Agility and Flexibility to address unique needs
SAP BTP's flexible integration framework allows for quick connection to various applications, enabling agile adaptation to evolving sales landscapes and specific team needs.
- Reduced Total Cost of Ownership (TCO)
SAP BTP centralizes integration, simplifying system management and reducing reliance on third-party tools. This minimizes infrastructure complexity, streamlines operations, and delivers lower cost of ownership.
Example Use Cases:
A notable example of how SAP Business Technology Platform (BTP) integration capabilities help SAP Sales Cloud customers is the seamless integration of systems to improve the "quote-to-cash" process. By using the SAP BTP Integration Suite, businesses can connect their Sales Cloud with SAP S/4HANA and third-party applications to enable real-time visibility and automation across departments.
For instance, a manufacturing company enhanced its sales and fulfilment processes by integrating its SAP Sales Cloud with SAP S/4HANA and an external logistics platform. Through this setup, sales representatives could generate quotes in real-time, with accurate inventory data from S/4HANA automatically updated. Once a deal was finalized, the system streamlined order processing, sharing data directly with the logistics platform to automate delivery schedules. This end-to-end process not only reduced manual intervention but also significantly cut down on processing errors and delays.
Additionally, using SAP BTP's ability to integrate non-SAP applications, the company connected its CRM data with a third-party analytics tool, enriching insights for its sales teams. This agility allowed the company to respond quickly to changing customer needs while reducing the total cost of ownership (TCO) through the use of pre-built integration packages and centralized data management.
This use case highlights the value of SAP BTP in creating a unified, transparent, and efficient ecosystem that supports improved customer experiences and operational efficiency.
SAP BTP’s robust integration capabilities elevate SAP Sales Cloud, enabling seamless end-to-end processes, real-time data access, and the flexibility to address changing sales needs. By delivering superior customer experiences and reducing operational costs, SAP BTP ensures sales organizations remains competitive and ready to scale.
Extensibility - SAP Sales Cloud Capability Summary
SAP Build offers powerful extensibility that enhances SAP Sales Cloud, providing significant value to users while ensuring flexibility, innovation, and adaptability.
- Keep the core clean
Side-by-side extensions allow customization without altering the core SAP Sales Cloud system, enabling seamless upgrades and innovations.
- Low code / no code capabilities
SAP BTP empowers non-technical users to tailor systems using intuitive tools, driving faster time-to-market and agility with minimal IT involvement.
- Seamless Workflows
SAP BTP connects disparate systems, enhancing cross-functional collaboration, streamlining operations, and improving overall efficiency.
- B2B Collaboration Portals
SAP BTP enables the creation of self-service portals for B2B partners, automating routine interactions and allowing sales reps to focus on higher value tasks. This improves responsiveness, reduces sales cycles, and strengthens supply chain relationships.
Example Use Case:
An existing SAP Customer currently leverages the capabilities of SAP’s Extension Suite to integrate multiple third-party and banking systems with SAP Sales Cloud. This resulted in faster project delivery times, with the company reporting a 70% reduction in time-to-market for new application development and a 40% reduction in costs. These improvements were driven by the ability to rapidly build and customize applications using SAP's powerful development tools, which helped streamline operations and offer more flexibility to meet the evolving needs of the business.
This flexibility is crucial for businesses that need to quickly adapt their systems to new demands, including the development of side-by-side extensions that can evolve alongside core systems, ensuring clean integration and future-proof operations.
With SAP BTP's extensibility capabilities, SAP Sales Cloud users can enjoy greater flexibility, operational efficiency, and long-term scalability, all while maintaining a future-proof system that is adaptable to changing business needs.