Analyzing the Current Market Point of View of Talent Management

Objective

After completing this lesson, you will be able to analyze the current market perspective, including trends, customer needs, and challenges of Talent Management.

Market Trends in Talent Management

More than ever, organizations are seeing the value in investing in talent management solutions. A December 2023 Gartner study shows that Talent Management was the fourth-largest investment area, moving up from the seventh position in the previous year. In talent management, HR leaders invest in three main areas: performance management, employee experience and growth, and leadership development.

Likewise, learning and development have also risen to the top tier of HR investments, rising from fourth place in 2023 to second place in 2024, while total rewards remained in third place.

Bar graph of HR Investment areas. Details are provided in the paragraph below.

Learning and Development

According to an August 2023 Gartner survey of more than 280 global boards of directors, business disruptions due to skills shortages are the top workforce related risk to organizational growth in 2024 and 2025. To address this, organizations are investing in Learning and Development (L&D). A December 2023 Gartner survey found that one-third of HR leaders planned to increase L&D spending in 2024 to develop evolving skills at speed and scale, and to focus on agile learning methodologies, adaptive learning, mentoring, manager-led coaching, and technology. This includes generative AI, immersive learning/simulations, AI-enabled skills management tools and learning management systems.

Total Rewards

Issues around pay transparency, forthcoming legislation worldwide, and an increasingly fractured employee-employer relationship keep total rewards initiatives in the spotlight.

A 2023 Gartner survey of more than 18,000 global employees found that employees consistently cite compensation as their number one reason to accept or leave a job. However, mental health and wellness is also a factor, as persistent workplace and societal disruptions over the last five years have taken a toll on employees’ mental and physical health. According to the Gartner report, pay transparency legislation will take effect over the next two years, requiring HR leaders to invest in employee recognition programs and rewards communication to ensure pay equity and comply with new legal requirements. To improve employee well-being and ensure a productive workforce, HR leaders must also invest in well-being support that goes beyond traditional offerings and is embedded in the daily flow of work.

Talent Management

In the area of talent management, HR leaders are investing in three main areas: performance management, employee experience and growth, and leadership development.

HR leaders invest in transparent and flexible career paths, internal mobility opportunities, and agile upskilling to drive retention and performance in an increasingly complex environment. Talent management technology investments target topics such as internal marketplaces, AI-enabled skills management tools, and succession planning technology to effectively close skill gaps, facilitate growth, and enhance the employee experience.

HR Trends

The HR and workforce landscape went through significant changes in 2024. Organizations had to deal with the realities associated with major demographic changes, technological advancements, and evolving expectations around the employee experience – all of which will fundamentally shape the future of work for years to come.

Watch the video to learn more about the current trends and the role that HR technology can play in addressing them.

Key takeaways from this video:

  • Skills become the center of AI practice: As more employees embrace AI tools, workplace efficiency is reaching new heights. It's important to navigate the ethical use of these technologies to enhance productivity while maintaining integrity.
  • Hybrid work returns to the office: In 2024, many organizations implemented partial and full return to office policies, leading to a renewed focus on hybrid work specifically related to work location rather than broader flexibility.
  • Diversity, Equity, Inclusion, and Belonging (DEI&B) initiatives continue to face challenges, but organizations have a unique opportunity to strengthen these vital efforts, especially with the talent landscape impacted by an aging workforce and immigration limitations.
  • Mental health remains a top priority, with many employees feeling the effects of frequent changes.
  • As trust and leadership evolves, HR must focus on creating inclusive environments where everyone feels valued and heard.
  • HR professionals are enhancing their skills in areas like AI and public relations, responding to the growing need for transparency interactions as organizations shift to return to office policies.
  • Experts predict a decline in total compensation this year as companies rebalance costs. After enhancing benefits to attract talent in 2021 and 2022, many are now reducing offerings, including equity and base salaries.
  • Sustainability has become a fundamental aspect of HR strategy. It blends eco friendly practices into every facet and fosters accountability.

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