The SAP SuccessFactors Marketecture framework is a visual representation designed to help organizations align their business strategies with HR technology solutions, particularly those offered by SAP. The framework is designed to show the connection between business objectives and enterprise software implementation, ensuring that technology investments deliver real business value. By adopting the SAP Marketecture framework, organizations can ensure that their technology investments are strategically aligned with their business goals, resulting in improved efficiency, enhanced customer experience, and greater overall business value.

In the context of SAP SuccessFactors Talent Management solutions, elements of the marketecture framework include features that support employee attraction, development, and retention. These include leveraging AI to align employee skills with organizational needs and providing personalized recommendations for learning opportunities and career advancement.