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cleanFiles/bookmap_Discovering_the_SAP_Customer_Experience_Po_en-US_learning-sap-com_lsc-prod.zip (MMCP-DROPZONE) - 2025-02-28T07:12:08.000Z

Differentiating SAP CX Solutions in the Market

<div id="content"><div class="parentsection"><div class="section"><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_mbnpqhi1"></div></div><p tabindex="0"></p><p tabindex="0"><strong>Outlining the SAP CX Value in thirty seconds</strong></p><p tabindex="0">SAP believes that delivering a great customer experience requires activating the entire enterprise and breaking organizational and technological silos. Staying in sync with perpetually evolving customer expectations and market trends and delivering on those expectations is challenging for many companies because of artificial barriers between front office and back office that lead to disconnected processes, consistent data, and, worst of all, bad customer experiences.</p><p tabindex="0">It makes it difficult, if not impossible, to leverage advanced technologies like Generative AI and machine learning and puts companies in a vulnerable position.</p><p tabindex="0">SAP CX is a natural extension of SAP ERP systems and runs your company as a native integration with ERP, an end-to-end process approach breaks down data and process silos. AI is not an aft but is core to our Intelligent CX strategy and powers all the critical functions across Sales, Service, Marketing, and Commerce.</p></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Differentiators</h3></div><p tabindex="0"><strong>Industry-Tailored:</strong> Tailored solutions meet your industry's and customers' most critical needs and maximize your investment in SAP.</p><p tabindex="0"><strong>Connected:</strong> Deep integrations with ERP connect operational data with customer experiences to engage the right customers, wherever they are.</p><p tabindex="0"><strong>Insightful:</strong> AI-powered analytics allow you to deeply understand your customers and make the best business decisions.</p><p tabindex="0"><strong>Adaptive:</strong> Composability and a vast partner ecosystem empower you to build to your unique requirements and move fast.</p><img style="max-width:900px;max-height:none" class="image 1_1_landscape" title="SAP Intelligence Enterprise portfolio" alt="SAP Intelligence Enterprise portfolio" src="/service/media/SL_CX100_04_en-US_media/SL_CX100_04_en-US_images/U2L3_004.png" tabindex="0"></div></div></div>

The Value of SAP Customer Experience

Discovering the SAP Customer Experience Portfolio

Customers expect seamless buying experiences across all interactions. Learn how Intelligent CX from SAP connects operational and contextual data to enhance customer experiences and drive business success.<br><br># This description was auto-generated #

Customers, in all industries, expect consistent buying experiences with each of their interactions. Consider your personal buying experiences for a moment. When you purchase something from an e-commerce site for in-store pickup, you wish to receive timely communication about your order. You expect the item to be in the store when you're ready to pick it up, and you hope that the sales associate will skillfully help you complete the transaction. You also hope that all communications after the sale will personally acknowledge the details of your interactions. We need to seamlessly connect each area of our company to deliver on our customers' expectations. This does not just mean connecting sales and marketing, or e-commerce and service. It means connecting every customer interaction to the wealth of data that's managed in the backend operations. Many companies have tried to connect their enterprise systems. However, when they use customer experience platforms that are not developed natively to utilize backend data, these companies are forced to rely on middleware. This scenario can lead to many problems. Systems can take longer to integrate, are more expensive, and are less reliable. When systems use middleware, some systems break. This can also affect customer experience. Products may be out of stock, customers may not receive what they want, and support teams may not be empowered to help. To truly connect operational data with contextual data, your customers need a customer experience solution that ensures that all teams benefit from a comprehensive set of data. With the help of new AI innovations, your customers can better solve their business's most critical needs. They can use this data to make better, more informed decisions and efficiently implement a more flexible and agile system to change course when market demands occur. Leading business needs is why we built Intelligent CX from SAP. First, Intelligent CX from SAP is built with industry in mind. SAP ensures that our customer experience solutions meet the critical needs of our customers' industries. Second, Intelligent CX is connected, ensuring that operational and contextual data can be connected to deliver excellent customer experiences while making teams more efficient. Intelligent CX is insightful. SAP uses AI models across this complete data set to help teams make the best decisions, understand customers, and personalize customer journeys. Lastly, Intelligent CX is adaptive. SAP has developed a composable way to allow customers to use and pay for the parts they need and easily integrate with partners to remain agile through market changes.