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cleanFiles/bookmap_Discovering_the_SAP_Customer_Experience_Po_en-US_learning-sap-com_lsc-prod.zip (MMCP-DROPZONE) - 2025-02-28T07:12:08.000Z

Explaining Business Value Drivers and Benefits

<div id="content"><div class="parentsection"><div class="section"><p tabindex="0">Here are some aspects that can help differentiate SAP CX solutions in the market:</p><p tabindex="0"><strong>Integration Capabilities:</strong> SAP CX solutions are known for their excellent integration capabilities with SAP's enterprise software suite, such as ERP and CRM systems. This native integration allows for seamless data flow and process continuity across various business functions, setting SAP CX apart from other customer experience solutions that may require complex integrations or lack native connectivity with enterprise systems.</p><p tabindex="0"><strong>Advanced Technologies:</strong> SAP CX incorporates advanced technologies like artificial intelligence, machine learning, and predictive analytics to personalize customer experiences and enhance business processes. These innovative features differentiate SAP CX from competitors that may offer a different level of advanced technology within their customer experience solutions.</p><p tabindex="0"><strong>End-to-End Customer Experience Management:</strong> SAP CX provides a comprehensive suite of solutions that cover various aspects of customer experience management, including sales, service, marketing, and commerce. This end-to-end approach sets SAP CX apart from more specialized solutions that may focus on a single aspect of customer experience.</p><p tabindex="0"><strong>Data and Process Integration:</strong> SAP CX focuses on breaking down organizational and technological silos, ensuring that data and processes are interconnected and centralized. This emphasis on integrated data and processes distinguishes SAP CX from solutions that may need more siloed information and disjointed processes.</p><p tabindex="0"><strong>Scalability and Flexibility:</strong> SAP CX solutions are designed to be scalable and adaptable to the needs of businesses of different sizes and industries. This scalability and flexibility distinguish SAP CX from solutions that may be limited in accommodating businesses' growth and evolving requirements dating the growth and changing requirements of businesses.</p><p tabindex="0"><strong>Industry Expertise:</strong> SAP CX solutions are supported by SAP's extensive industry expertise and understanding of business processes, regulatory requirements, and market trends. This deep industry knowledge sets SAP CX apart from solutions that may need a stronger sense of specific sectors or industries.</p><p tabindex="0">By highlighting these differentiators, organizations can better understand the unique value proposition of SAP CX solutions and how these solutions stand out in the competitive customer experience market. Please watch the following video to learn more about differentiating SAP CX in the market.</p></div></div><div class="parentsection"><div class="section"><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_rwkmuc2s"></div></div></div></div></div>

SAP Customer Experience solutions are different

Discovering the SAP Customer Experience Portfolio

Differentiating SAP CX Solutions in the Market

Customers, in all industries, expect consistent buying experiences with each of their interactions. Consider your personal buying experiences for a moment. When you purchase something from an e-commerce site for in-store pickup, you wish to receive timely communication about your order. You expect the item to be in the store when you're ready to pick it up, and you hope that the sales associate will skillfully help you complete the transaction. You also hope that all communications after the sale will personally acknowledge the details of your interactions. We need to seamlessly connect each area of our company to deliver on our customers' expectations. This does not just mean connecting sales and marketing, or e-commerce and service. It means connecting every customer interaction to the wealth of data that's managed in the backend operations. Many companies have tried to connect their enterprise systems. However, when they use customer experience platforms that are not developed natively to utilize back-end data, these companies are forced to rely on middleware. This scenario can lead to many problems. Systems can take longer to integrate, are more expensive, and are less reliable. When systems use middleware, some systems break. This can also affect customer experience. Products may be out of stock, customers may not receive what they want, and support teams may not be empowered to help. To truly connect operational data with contextual data, your customers need a customer experience solution that ensures that all teams benefit from a comprehensive set of data. With the help of new AI innovations, your customers can better solve their business's most critical needs. They can use this data to make better, more informed decisions and efficiently implement a more flexible and agile system to change course when market demands occur. Leading business needs is why we built Intelligent CX from SAP. First, Intelligent CX from SAP is built with industry in mind. SAP ensures that our customer experience solutions meet the critical needs of our customers' industries. Second, Intelligent CX is connected, ensuring that operational and contextual data can be connected to deliver excellent customer experiences while making teams more efficient. Intelligent CX is insightful. SAP uses AI models across this complete data set to help teams make the best decisions, understand customers, and personalize customer journeys. Lastly, Intelligent CX is adaptive. SAP has developed a composable way to allow customers to use and pay for the parts they need and easily integrate with partners to remain agile through market changes. The SAP Intelligent CX portfolio offers a comprehensive suite of solutions with customer data at the core designed to streamline front-to-back office business processes and deliver a seamless end-to-end experience for customers and employees. Our suite offers service, sales, customer data, customer engagement, and commerce. By integrating these five solutions, businesses can create a comprehensive approach to customer experience management, ensuring that each touch point is optimized for efficiency and effectiveness. This integrated alignment of processes fosters improved customer satisfaction, higher retention rates, and increased revenue. SAP Service Cloud elevates customer support with an innovative service platform that combines predictive analysis, automation, and live agent support to resolve issues quickly and effectively. SAP Sales Cloud accelerates sales cycles and boosts conversion rates by leveraging a powerful deal prediction engine with actionable insights. SAP Sales Cloud can empower your sales team to to make smarter decisions and confidently close deals. SAP Customer Data Cloud unlocks the true potential of your customer data by uniquely identifying every consumer and intelligently activating relevant information across SAP customer experience and back office operations, fostering revenue growth with the power of real-time data. SAP Immarsys customer engagement maximizes value through data-driven personalization and automated omni-channel journeys. customers can deliver relevant and targeted experiences to keep their customers engaged and loyal. SAP Commerce Cloud is a scalable and agile solution that ensures consistently profitable commerce outcomes across all business models. Customers can drive growth and adapt to changing market conditions without compromising efficiency or customer satisfaction. By connecting enterprise resource planning systems with our SAP customer experience solutions, companies can deliver the promise of exceptional experiences that meet customers' expectations. This integration provides incredible benefits for our customers and their bottom line. Customers who integrate ERP with SAP CX solutions will benefit from faster time-to-value and greater reliability. When data models are mapped, it's less complex to integrate the systems and implement them quickly, eliminating the risks of middleware. Customers can also benefit from a lower total cost of ownership with greater dependability. By breaking down silos between front-end and back-end systems, organizations can avoid redundant processes, reduce manual interventions, and eliminate data discrepancies. This lowers the total cost of ownership by minimizing the need for extensive maintenance and troubleshooting. Customers can benefit from holistic data to create more impactful customer experiences. The seamless connection of customer experience data with ERP data provides a holistic view of customer interactions and operational processes across the entire business. This allows for better and more informed decisions, leading to more efficient processes and happier customers.