Exploring the SAP CX Portfolio

Objective

After completing this lesson, you will be able to connect the marketecture framework to the solution area.

Intelligent CX Portfolio

Our intelligent CX portfolio offers a comprehensive suite of solutions with customer data at the core. It is designed to streamline front-to-back-office business processes and deliver a seamless end-to-end experience for customers and employees.​

By integrating these five solutions, businesses can create a holistic approach to customer experience management, ensuring that every touchpoint is optimized for efficiency and effectiveness. This harmonious alignment of processes fosters improved customer satisfaction, higher retention rates, and increased revenue growth.​

Intelligent CX Portfolio

Customer Data: Unlock the true potential of your customer data by uniquely identifying every consumer and intelligently activating relevant information across CX and back-office operations—foster revenue growth by harnessing the power of real-time data.​​

Emarsys Customer Engagement: Maximize customer lifetime value through data-driven personalization and automated omnichannel journeys. Keep your customers engaged and loyal by delivering highly relevant and targeted experiences.​​

Commerce: With a scalable and agile solution, ensure consistently profitable commerce outcomes across all business models. Drive growth and adapt to changing market conditions without compromising efficiency or customer satisfaction.

Sales: Accelerate sales cycles and boost conversion rates by leveraging a powerful deal prediction engine and actionable insights. Empower your sales team to make smarter decisions and close deals with confidence.​

Service: Elevate customer support with a cutting-edge service platform that combines predictive analysis, automation, and live agent support to resolve issues quickly and effectively. Offer a customer service experience that stands out from the competition.​

Log in to track your progress & complete quizzes