From Market Trends to Customer Journeys
Companies seek greater agility to transform and grow new businesses while optimizing operations. A cloud-first strategy is essential for rapid technological innovation and maintaining competitive advantage.
SAP's cloud strategy is a direct response to changing market dynamics and customer expectations.
By anticipating and aligning with market needs, SAP is not only meeting current expectations, but also positioning businesses for future success. This strategy underscores SAP's commitment to innovation, operational excellence, and customer-centricity, driven by a cloud-first approach to deliver future innovations through the cloud ERP and to maintain market leadership.
Understanding broader market trends is critical, but SAP's strategy goes deeper by focusing on the customer journey to cloud adoption. Recognizing the unique challenges and ambitions of each business, SAP tailors its cloud solutions to facilitate a seamless transition, ensuring that each step toward the cloud is aligned with the customer's strategic goals and operational needs.
Building on SAP's commitment to customer-centric innovation and strategic agility through its cloud solutions, the unique strength of SAP's offering becomes evident in the breadth and depth of its portfolio.

SAP's cloud portfolio spans from core ERP and advanced analytics to customer experience and spend management, fostering a unified ecosystem for digital transformation. It's designed to meet businesses where they are, offering specific pathways for cloud adoption, whether a customer requires a full IT migration, innovation with cloud-native apps, or boosting efficiency with cloud analytics. This tailored approach enables a confident transition to the cloud, guided by SAP's deep expertise.
The Core
At the core is Cloud ERP powered by end-to-end business capabilities to run customers' businesses including built-in industry best practices that fit customers' needs for the industries in which they operate.
Cloud ERP is supported by the SAP Business Technology Platform that enables application extension, so customers can differentiate their unique business processes using technologies like machine learning, process automation and generative AI. The SAP Business Technology Platform also provides integration to a robust ecosystem of partner solutions and to customer 3rd party solutions.

Modular Business Solutions
The SAP Cloud ERP and SAP Business Technology Platform are surrounded by Line of Business (LoB) and industry-leading business applications that collectively provide a full suite of modular business solutions that only SAP can offer. These solutions cover Human Capital Management, Spend Management, Supply Chain Management, and Customer Relationship Management as well as industry-specific applications.
These components come together in an integrated way to provide customers with the end-to-end, industry-specific business processes they need to run intelligent, sustainable enterprises powered by embedded AI.

SAP's key differentiator: The ability to run business processes end-to-end in an industry context. For this, a modular ERP suite is offered that provides a business platform for differentiation and integration, surrounded by a strong set of line-of-business and industry applications.
Learn more about our portfolio of modular cloud solutions.