In this lesson, you explore how to use product mixes through Strategies as the key!
A strategy determines how and where you present your product mix to customers. Once you link a product mix to a strategy, you need not always display the product recommendations from the product mix. Instead, you can organize your portfolio by specifying the time and date range when the recommendations take effect. You can also limit the product mix to recommend products only from specific categories.
In the previous scenario, Strategy A influences Product Mix 1 to provide product recommendations between November 1, 2024 and March 15, 2025. During this specific period, a promotional campaign directs recommendations exclusively from the Canon and Samsung categories.
You can also incorporate multiple product mixes within a single strategy.
As shown, Strategy B uses Product Mix 1 (which is also used in Strategy A), but sets a different date range from November 01, 2024 – December 31, 2024. Meanwhile, it configures Product Mix 2 with a date range starting from the first day of 2025 and restricts it to three other categories. This enables an automatic transition of product recommendations to different categories based on specified time frames.
Finally, a strategy can be an essential tool to create insightful A/B testing scenarios.
As demonstrated in Strategy C, the configured A/B test sets up Product Mix 1 to oppose Product Mix 2. When this test runs, half of the customers who land on a page featuring a merchandising carousel connected to Strategy C, will see content based on Product Mix 1, whereas the other half will see content based on Product Mix 2.
A/B tests enable you to experiment with various product mixes, compare outcomes, and gain a better understanding of customers' preferences. The specifics of reporting support are examined in later units.