The composable storefront has a critical role in an e-commerce site. It serves as the primary communication channel with the customers, showcasing product recommendations and collecting relevant user data for AI-based analytics. To fully use intelligent selling services' potential, the composable storefront requires accurate configuration.

As shown in the figure, the goal is to establish a connection between the two. The connection enables the display of product recommendations and other vital data on relevant pages when customers visit the site. In turn, this enhances the user experience.
The composable storefront performs another crucial role. It collects user interaction data, which includes page views, cart actions, and transaction details. These essential insights are sent back to intelligent selling services to conduct a thorough AI-based data analysis, improving the sales optimization strategy.
To streamline the operation further, you must connect the composable storefront to intelligent selling services and deploy it with SAP Commerce Cloud to initiate the interaction. However, careful attention to the installation and configuration of the composable storefront is essential for the seamless operation of this system.
The following video comprehensively demonstrates the installation and configuration of the composable storefront to connect with intelligent selling services.
To ensure you understand the necessary steps of the process, let's review the key points of the video:
- Initially, verify that a dedicated site exists in intelligent selling services that is used to integrate with your composable storefront.
- Next, install the intelligent selling services library into the composable storefront. This facilitates the connection between the composable storefront and the site in intelligent selling services. Essential values establish the connection, for example, the intelligent selling services tenant name, base URL, profile tag URL, and site-specific profile tag configuration URL.
- Finally, deploy the configured composable storefront with SAP Commerce Cloud to the public cloud. To complete this step, follow a specific folder structure and systematically use the manifest.json files.
Following these steps, you can successfully install, configure, and deploy your composable storefront to connect with intelligent selling services.