Adding Custom Content with Personalization

SAP Commerce Cloud supports the personalization of the website’s content using the following three features/approaches.

• CMS Restrictions​
• Personalization Module​
• Intelligent Selling Services for SAP Commerce Cloud​

We'll look at each of them.

SmartEdit allows us to add CMS restrictions to variation pages or components to display relevant content to specific customers.​ In SmartEdit, we have the out-of-the-box ability to create and edit restrictions for products, categories, times, and user or user groups.​​

Let’s find out how to do that in this video.​

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The Personalization module provides an integrated, user-friendly way of building relevant experiences for targeted customers. ​This module enables customers to be grouped into one or more segments via custom implementation or big data analysis. It then uses SmartEdit to serve members of a segment custom content, personalized search profiles, and promotions.​

The complete content of the personalization module is, however, out of the scope of this intermediate course and is included in the upcoming advanced level course: Mastering the Technical Essentials of SAP Commerce Cloud.

The Intelligent Selling Services for SAP Commerce Cloud(ISS) for SAP Commerce Cloud provides real-time personalization through Recommendations and Merchandising product carousels based on AI and machine learning. It also provides support for testing, reporting and management tooling to understand, monitor and improve personalization performance.​ However, the content of ISS is out of the scope of this course.

If you're interested, you can refer to the learning journey: Enabling AI-Based Personalized Product Recommendation with Intelligent Selling Services for SAP Commerce Cloud.​