Lite registration allows unregistered users to sign up for triggered events like promotional offers for newsletters, discount vouchers, or perform a guest checkout for e-commerce.
The only required information for identification is the customer‘s e-mail address. No password is needed. This creates a lite account that captures and manages user opt-ins.
Lite accounts can be converted to fully-registered accounts if the customer decides at a later time to perform a full registration.
Lite registration allows you to quicky acquire any visitors to your site with very low friction and turn them into registered customers.
Setting Up a Lite Registration
Watch this demo to learn how to review the processes required to complete a lite registration using out-of-the-box screen-sets, provided by SAP Customer Data Cloud.
Viewing a Lite Registration with Identity Access
Watch this demo to learn how to search for newly created accounts using the Identity Access tool.