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cleanFiles/bookmap_Exploring_the_Lead_to_Cash_Business_Proces_en-US_learning-sap-com_lsc-prod.zip (MMCP-DROPZONE) - 2024-11-08T16:15:26.000Z

Managing Contacts in the Business Case

<div id="content"><p tabindex="0">Mega Machines is aiming to optimize its marketing and sales processes by applying the Contact to Lead capabilities and implementing SAP Emarsys, a powerful platform for customer engagement and marketing automation. By using this solution, the company can streamline its lead generation process, effectively converting contacts into high-quality leads, and nurturing them through personalized and targeted marketing campaigns.</p><p tabindex="0">The SAP Emarsys platform provides advanced features for personalized customer engagement, including:</p><ul style="list-style-type:disc"><li tabindex="0">e-mail marketing</li><li tabindex="0">customer segmentation</li><li tabindex="0">lead scoring</li><li tabindex="0">behavior tracking</li></ul><p tabindex="0">By integrating SAP Emarsys with their existing SAP Customer Experience solutions and applying Contact to Lead capabilities, Mega Machines can gain a comprehensive view of its customers and engage with them in a more meaningful and effective manner.</p><p tabindex="0">Furthermore, by harnessing the power of these technologies, Mega Machines can enhance its customer retention strategies, improve customer satisfaction, and drive revenue growth. This approach will not only contribute to the company's short-term success but also strengthen its position as a leader in the industry, setting the stage for long-term sustainable growth and competitiveness in the market.</p><p tabindex="0">Learn more about the sample use case by watching the following video.</p><div tabindex="0"><h3>Contact to Lead in the Sample Business Case</h3></div><div class="formalblock"></div><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_ft8ll4bm"></div></div><div tabindex="0"><h3>Summary</h3></div><div class="formalblock"><p tabindex="0">We have learned about the sample business case during the Contact to Lead and how SAP Emarsys can help target contacts and customers with high engagement.</p></div></div>

Managing Contacts at Mega Machines

Exploring the Lead to Cash Business Process in SAP Customer Experience

<div><div><div><div>Explore how Mega Machines Incorporated utilizes account-based marketing to drive sales of their new Industrial Robot Medium Payload, SLROB1000. Learn about the strategic marketing approach, customer engagement channels, predictive analytics, and cross-channel campaign management.<br><br># This description was auto-generated #</div></div></div></div>

Contact to Lead in the Sample Business Case

Using the example that we introduced in the previous unit, Mega Machines Incorporated is a robotic arm manufacturer that's working to expand its business through account-based marketing. Mega Machines just launched a new robotic arm, The industrial robot medium payload SL ROB 1000, a state-of-the-art robotic arm specifically designed for manufacturing facilities. It's time for Chris Miller, the marketing expert, to execute his marketing strategy to drive sales of this new model. With real-time insights into marketing and sales operations, it shows that the return on Chris's current marketing investment is low. Also, marketing-influenced opportunities are below his set target.  Chris uses embedded machine learning for smart segmentation, to target prospects with high-lead readiness and relevant lead-nurturing activities. After customer consent is granted, interactions are captured through the various customer engagement channels, such as email or websites. After the leads are scored, the new leads are transferred to the Sales team. With SAP Emarsys, Chris will be able to build a holistic view of his existing and potential customers supported and enriched by customer omni-channel interactions. To build this view of customers SAP Emarsys combines three sources of data. The first source is historical or past data, organized as customer or contacts. This data, such as purchases, or complaints are completed and submitted by customers. Second, is the present source of data representing what customers are completing now, such as email opening, their click streams on commerce sites or their program enrollments. The third source is future data. Using predictive analytics, calculation of scores, such as engagement scoring or customer lifetime value, allows insights into customer intent. All past, present, and future data is combined in one place, allowing marketers the ability to engage customers with a contextual, personalized, and relevant approach. With SAP Emarsys, Chris will be able to understand the pillars of cross-channel campaign management. First, he will have a fully integrated data layer and advanced integration capabilities to ingest historical and real-time sales, product, and customer data from the entire ecosystem. Second, SAP Emarsys helps Chris to accelerate the step between identifying a new opportunity in his engagement data and execution with built-in strategies and use cases, crowdsourced from leading brands that can be used as a roadmap to automate all customer journeys. Once Chris has his use case defined, SAP Emarsys have a leading personalization engine built to personalize for the customer first, and the channel second, ensuring that the engagement is consistent and relevant across all touchpoints. All Chris’s campaigns are seamlessly brought together in a simplified omnichannel automation area to create both real-time, lifecycle, and product-led journeys, or to rapidly tailor the built-in use case with more channels and complexity. Once Mega Machines’ campaign is live, Chris will have access to a plethora of actionable analytics across customer lifecycle, product insights, AI measurements, store performance, loyalty dashboard and much more. The capability of targeting leads with high engagement is what makes the strength of Emarsys during the Contact to Lead stage.