In this sample business case used along with the course lessons, we examine two companies. Mega Machines Inc. offers digital robotic solutions to Hardware and Industrial Machinery Enterprises, and Pronto Hardware Inc. a company that manufactures computers.
Our business case includes all the B2B stages:
- initial contact
- lead nurturing
- opportunity generation
- conversion
- quote customization
- negotiation
- order creation
- support
- invoicing
- payment stages
All lead to the completion of the Lead-to-Cash business process between the two companies.
Let’s look at the information:
Mega Machines
The company
Mega Machines is a leading provider of cutting-edge robotic arm solutions for manufacturing facilities. We specialize in offering advanced, high-performance robotic arms that are designed to streamline and optimize the manufacturing process. Our state-of-the-art robotic arms are equipped with the latest technology and can perform a wide range of tasks with precision and efficiency.
Manufacturing robotic arms come with various tool options such as flange, hand, spade, and wrist tools. These tools are designed for specific tasks such as welding, precision handling, material removal, and fastening. The robotic arms can be equipped with different end-effectors to suit specific applications and are available with varying reach, length, payload capacities, speed options, and colors based on custom requirements or manufacturer offerings. It's important for buyers to carefully assess their manufacturing to select the most suitable robotic arm for their facility. For our products, we offer an installation service and service level agreements for our customers.
At Mega Machines, we understand the importance of increasing productivity and reducing production costs in a manufacturing environment. Our robotic arms are engineered to handle repetitive and labor-intensive tasks, allowing businesses to achieve higher levels of output while maintaining consistent quality standards.
In addition to providing top-of-the-line robotic arms, we also offer comprehensive support services, including installation, training, and ongoing maintenance. Our team of expert technicians is dedicated to ensuring that our customers get the most out of their investment in robotic arm technology.
Whether you're looking to automate a single process or completely overhaul your manufacturing facility, Mega Machines has the expertise and the resources to meet your needs. Contact us today to learn more about how our robotic arms can revolutionize your manufacturing operations.
The Product
The Industrial Robot Medium Payload SL, ROB_1000, is a state-of-the-art robotic arm designed for manufacturing facilities. It boasts advanced features such as high-precision motion control, a wide range of movement, and a user-friendly interface. Equipped with cutting-edge sensors and intelligent algorithms, the ROB_1000 can perform intricate tasks with speed and accuracy, making it well suited for various manufacturing processes. Its modular design allows for easy integration into existing production lines, and its adaptive programming enables seamless collaboration with human workers. With its robust construction and reliable performance, the ROB_1000 is a versatile and efficient solution for automating tasks, improving productivity, and maintaining product quality in manufacturing facilities.
The Team
Mega Machines is led by Peter Sanders and Chris Miller in marketing, Mike Summers in sales, and Jane Walsh as the fulfillment manager. Nadia McWilliams and John Smith, in services, along with Mike Jones, lead the accounts receivable and billing teams.
Pronto Hardware
The company
Pronto Hardware is a growing company based in Chicago specializing in the production of hardware products such as tools, equipment, and machinery. With a strong focus on quality and efficiency, the company is considering purchasing a robotic arm to enhance its manufacturing facilities. The robotic arm is used to automate repetitive tasks, such as assembly and packaging, to increase production efficiency and improve product consistency. Also, the robotic arm allows Pronto Hardware to adapt to changing manufacturing needs and meet increased demand without significant increases in labor costs. By incorporating this advanced technology into their manufacturing process, Pronto Hardware aims to elevate production capacity, reduce human error, and enhance workplace safety, solidifying its position as a leader in the hardware industry.
The need
Purchasing a robotic arm can enhance a hardware company's manufacturing facilities by improving efficiency, product quality, flexibility, safety, and cost-effectiveness. It can also increase production capacity, minimize human errors, and provide valuable data for process improvement. As a result, the company can become more competitive in the market.
Mark Rivers works in Pronto Hardware as purchase manager.
Sample Business Case
Summary
We have learned about the sample business case for the B2B scenario during the Lead to Cash business process.