The Account and Contact Management capability in SAP Sales Cloud Version 2 delivers a holistic view of the customer to keep everyone working on the same page. It offers the capability to capture, monitor, store and track all critical information about customers, prospects and partners.
There are three main types of customers to identify:
- B2B customers
- Contact customers
- Individual accounts or B2C customers
Note: Adding a new customer is similar to adding an employee or business user by clicking the plus sign in the upper right corner.
B2B Customers

This customer is the Sold-To-Party in business transactions. Each account can have one or more contact persons associated with it.
Contacts

The individuals at the Customer Account that we do business with. All calendar invites and email correspondence with an account goes through contacts.
Individual Accounts

The individual accounts or B2C Customer do not represent any other company, they are buying a product or a service as themselves.
Maintenance of Accounts
Through the maintenance of corporate and individual accounts features, administrators like Alan can perform the following:
- Upload Accounts via the Data Import Tool
- Search and display Accounts
- View all relevant information in a glance
- Create and maintain account and individual customers data
- Maintain account sales team
- View Account Insights and Key Metrics
Maintenance of Individual Customers - B2C Customers

Alan will use this screen to maintain B2C customers.
Maintenance of Account - B2B Customers

Alan will use this screen to maintain B2B customers
Customers Insights Administration View

Alan, as an administrator, can also configure what data his company wants to display as part of Customer Insights.
The following settings are available:
- Key Metrics: External or internal KPIs which can be visualized in the Customer overview screen
- Highlights Visualization in the Customer overview screen of the latest Appointments, Opportunities, Quotes, Leads and Signals
- Timeline Filters: Selection of which objects should be visualized in the Customer Timeline view:
- Interaction Filters (Appointments, Tasks, Phone Calls, Emails, Chats)
- Entity filters (Cases, Opportunities, Leads, Sales Quotes)
- Integration: Leverage standard integration with SAP S/4HANA and provide a full 360 customer overview
Creating and Managing Master Data Simulations
Now that you are familiar with the steps and screens needed to create and manage master data, you will become more familiar on how to:
- Create new accounts and contacts
- Create individual customers