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Scrolling tab | Exploring Omnichannel Marketing Capabilities with SAP Emarsys Customer Engagement

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bookmap_Exploring_Omnichannel_Marketing_Capabiliti_en-US_learning-sap-com_lsc-prod_batchid_452926.zip (BUILDER-INGRESS) - 2024-11-18T08:45:51.000Z

Defining Omnichannel Marketing in SAP Emarsys

Exploring Channel Interconnections with Tactics and Automation

Assessment

Introducing SAP Emarsys Customer Engagement Omnichannel Capabilities

Leveraging Emarsys Loyalty in Emails​

Working with Digital Ads​

Discovering Emarsys Loyalty and Digital Ads in SAP Emarsys

Building Web Channel Campaigns in SAP Emarsys

Creating Web Push Campaign in SAP Emarsys​

Utilizing Web Channel and Web Push in SAP Emarsys Customer Engagement

Optimizing Mobile First Marketing with SAP Emarsys

Incorporating Mobile Design and App-Focused Marketing in SAP Emarsys

Discovering Mobile First Approach in the SAP Emarsys Customer Engagement

Creating Mobile Wallet Campaigns in SAP Emarsys

Deploying Mobile Wallet Campaigns in Emails

Exploring SAP Emarsys Customer Engagement Mobile Wallet Campaigns

Creating SAP Emarsys SMS

Managing Mobile Engage Campaigns in SAP Emarsys

Working with Mobile Campaigns in SAP Emarsys Customer Engagement

Exploring the SAP Emarsys Program Reporting

Tracking the Impact of Omnichannel Marketing Campaigns with Analytics

Measuring the Impact of SAP Emarsys Customer Engagement Omnichannel Marketing Campaigns

Exploring Omnichannel Marketing Capabilities with SAP Emarsys Customer Engagement 

In this Learning Journey, participants will explore different SAP Emarsys Customer Engagement channels, learn content creation strategies for channels, understand their interconnections, explore their benefits, apply them in omnichannel marketing, and analyze and report on their effectiveness in driving successful digital marketing campaigns.

Explore SAP MRC's omni-channel marketing capabilities for enhanced customer engagement. Learn about loyalty actions, digital ads, web push notifications, mobile-first marketing, SMS campaigns, and analytics for evaluating campaign success. # This description was auto-generated #

1_2j2cgg1i (video-connector) - 2024-10-21T02:28:12.853Z

Exploring Omnichannel Marketing Capabilities with SAP Emarsys Customer Engagement

Welcome to Exploring Omnichannel Marketing Capabilities with SAP Emarsys Customer Engagement. In this learning journey, you will discover the SAP Emarsys customer engagement channels and several features that support your omni-channel marketing. Through the following seven units, you will learn how to how to use the SAP Emarsys customer engagement omni-channel capabilities and connect the different channels. Create and use SAP Emarsys loyalty actions and digital ads audiences. Create and use web push notifications and web channel campaigns. Optimize mobile first marketing and incorporate mobile design and app-focused marketing in SAP Emarsys. Create mobile-optimized VCE emails, design and insert mobile wallet campaigns. Create and use SMS, mobile-engage, push in-app, and inbox campaigns. Analyze the program reporting, campaign analytics, and related reporting pages to evaluate campaign results.