Creating Mobile Wallet Campaigns in SAP Emarsys

The Mobile Wallet feature in SAP Emarsys enables users to securely store and use digital passes, such as loyalty cards, coupons, and vouchers in Apple Wallet and Google Wallet. It supports use cases such as loyalty schemes and voucher discounts, enabling users to dynamically update and access their digital passes directly from their mobile devices.​

You can create, test, and evaluate campaigns in the Mobile Wallet channel. Use Email, In-app messages, or Web Channel campaigns to deliver personalized digital passes such as coupons, loyalty cards, and vouchers, enabling users to store and access them in Apple Wallet or Google Wallet.​

Let's check out the video to learn more about Mobile Wallet.

Let’s check the key words you need to know for creating and using a Mobile Wallet campaign.​

• You can create, test, and launch your Mobile Wallet campaign.​

• You can share the Wallet campaign with users through parent channels such as Email, In-app, and Web Channel.​

• Upon receiving a URL, the user clicks on the Wallet link, 'Generates a pass.'​

• A personalized pass is created within the Wallet service, adhering to the design of the Wallet campaign, and sent to users through Google or Apple APIs.​

• Users can download the pass into their Wallet app, making it accessible offline.​

• You can update the Wallet campaign either broadcast-style or individually; the corresponding Wallet passes get updated.

1. The Wallet Campaign tab contains all the details about your Mobile Wallet campaigns, such as:

   • Campaign Name​

   • Template Type​

   • Status ​

   • Created​

2. You can also:

   • View the detailed reporting page for the Wallet Campaign.​

   • Change the design and custom fields.​

   • Archive a Wallet Campaign.​

3. You can add campaigns once you configure your Apple and Google Wallet in the configuration tab.

   

Let’s create our Mobile Wallet Campaign.​

Choose the type of pass you prefer to create.

• Coupon: Valid for one use only ​

• Loyalty: To have relevant Loyalty program information on the pass ​

• Voucher: Show a reduced price or designated value

1. Select the Coupon type and create the content.

In the Preview/Live Editor:

• Insert your logo, a message, and an image about the incentive in the live preview.

• Switch to the back view to add provider information. Here, you can drag and drop tokens from the Personalization tab.​

• Use the device preview to review your campaign's appearance on iOS and Android platforms.

• Click the 'Test Pass' button to generate a Wallet pass and test the Wallet campaign on both platforms.​

• Once the test meets your requirements, click the 'Finish' button to set the Wallet campaign's status to 'Ready to Launch.’

After launching the Wallet campaign, it can be integrated into a primary campaign using a related Personalization token. ​

Possible parent campaigns include Email, In-app, and Web Channel. ​

• Click on the 'Create Draft' button to make bulk updates to the launched Mobile Wallet campaign.​

• In the versioning drop-down, you can 'Save as Draft', or save and relaunch it.

After you send out your Wallet campaign, you can track its performance on the Reporting screen. ​

You can filter by platform to view metrics only iOS or Android users perform.​

• Generated: The recipient clicks the unique Mobile Pass URL, such as 'Add to Google Wallet' or 'Add to Apple Wallet', and previews the pass.

• Downloaded: The user saves the Mobile Pass to their Mobile Wallet by clicking 'Add' after previewing.​

• Updated: This is the number of times a saved wallet pass has been changed, regardless of mass or individual changes.​

• Removed: The user deliberately deletes the individual Mobile Pass from their Mobile Wallet.