Creating SAP Emarsys SMS

SAP Emarsys SMS helps you create, automate, and deliver personalized text messages from your SAP Emarsys account to customers' mobile devices based on their interactions with your brand. ​

With this channel, you can reach a global customer base even when they are offline.​

In selected regions and with vendors, SAP Emarsys also supports creating and managing MMS campaigns, enabling a richer communication with enhanced content such as images.

Let’s check out the video to learn more about SAP Emarsys SMS.​

SAP Emarsys has different types of SMS categories:

• Transactional SMS Messages: No opt-in is required; they contain static information such as system notifications, password retrievals, essential updates, ignoring opt-out features, and shipping and delivery updates. Set up once; it works automatically. ​

• Commercial/Marketing SMS Messages: Must be opt-in, easy opt-out. They are used for offers, deals, helpful tips, and information. An option to create unique short links is available. ​

• After creating messages in the SAP Emarsys SMS editor, you can initiate or incorporate batch SMS campaigns into established or new Automation programs. These campaigns can be sent through either SAP Emarsys' provider or the customer's designated provider.

• Recurring and on-event transactional SMS messages through Automation programs ​​

• Ad hoc batch SMS campaigns with a simple interface​

• Unique short link unsubscribe URLs guiding to customized landing pages

• Smart mobile filtering to filter opted-out or invalid numbers​​

• Campaign cost estimator​

• Deduplication of mobile phone numbers​​

• Full campaign reporting ​​

• Dynamic sender ID to send the SMS from a Short Code must be done using the From Name​​

• Alphanumeric sender name, for example, your brand name

• Numeric sender ID, for example, your Customer Support helpline

• Unsubscribing using the STOP keyword as well as inbound message keywords​

• SMS segmentation​

The Campaigns tab displays all your in-work, active, or launched campaigns in the SMS campaigns list.

1. Search and filter campaigns by Name and Status:​

   • In Design​

   • Launched​

   • Scheduled​

   • Ready to Launch​

2. You can also filter and search by Recipient source: ​

   • Segment​

   • Contact list​

   • Automation Center​

3. Click "Create New SMS" on the Campaigns tab to open the SMS creation wizard.

Let’s check how to create an SAP Emarsys SMS campaign.

1. On the General Settings step, you must complete the mandatory fields, including:​

   • Name (the internal name of the campaign)​

2. Recipient Source:​

   • Using a segment​​

   • Using a contact list​​

   • Using an Automation Center program (To add an SMS campaign to an Automation program).​

3. Segment/Contact List choices change based on your selection

For the content creation, you can set the following:​

• Preview pane​

• SMS Basics tab​

• Personalization tab​

• Link Tracking tab​

• Link Overview tab ​

1. In the Preview pane, you must add the sender's From name.​

2. The message is the standard SMS text content. The character count varies depending on the encryption standard.​

3. Click the 'Highlight editable content' button to see which parts you can edit.​

4. Send a test message by entering the destination number in the provided field.​

   Test messages are billed at the standard rate and included in the Dashboard's Usage reports screen.

1. In SMS Basics, you can add an unsubscribe link to your message. ​

2. Click 'Edit Unsubscribe Page' to add settings. SAP Emarsys uses a short URL for the unsubscribe link, reducing the character count. You can also define the following for the unsubscribe link:​

   • Unsubscribe title ​

   • Unsubscribe text​

   • Unsubscribe button text ​

   • Unsubscribe confirmation text ​

3. Click 'Save' to confirm your changes.

1. From the Personalization tab, you can drag and drop tokens, such as the first name or voucher fields, to personalize your message.​

2. To set or modify the token, click on it and make the needed adjustment​.

   
3. On the Link Tracking tab, you can set your links trackable and define a specific name for reporting.
4. If you added further links to your message, you can open and check their validity on the Link Overview tab. 

The scheduling page of the SMS Campaign creates a launch list for the selected audience or segment. ​

1. After generation, you receive a "Prelaunch Generation Completed" notification, and the launch list displays details of eligible text message recipients.​

2. When your SMS campaign is ready to launch, you have two options:​

   • Launch Now: You can monitor its status on the Campaigns tab.​

   • Schedule: The status changes from "Draft batch" to "Sent batch."

Finally, once you finish editing, click 'Ready to Launch' to select the SMS campaign in your Automation program.

You can easily add it to your Automation program. ​

For that:

1. Navigate to Automation ﹥ Automation Programs.​

2. Click Edit on your program.​

3. Double-click on the 'SMS' node.​

4. Select your SMS campaign.

The Dashboard tab displays your usage statistics. You can choose a date range and view the total number of messages sent, their cost, revenue impact, and a breakdown by country or region. This shows information on messages sent, SMS parts, price per part, and total cost for each country or region.​

1. The Campaigns Summary at the top of the page provides live progress, revenue impact, total messages sent, delivery rate, and other details.​

2. At the bottom left, you see the Original Launch List, the number of SMS not sent, and its reasons.​

3. The "Number of contacts reached" is displayed at the bottom right.