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Creating Web Push Campaign in SAP Emarsys​

<div id="content"><div class="parentsection"><div class="section"><p tabindex="0">You can use Web Push notifications in cross-channel or event-triggered Automations.​</p><p tabindex="0">Let’s check some Web Push benefits.</p><img style="max-width:900px;max-height:none" class="image 1_1_landscape" title="SAP Emarsys UI screenshot: The image shows a website screenshot displaying a Web Push notification and illustrates the benefits of Web Push.​" alt="SAP Emarsys UI screenshot: The image shows a website screenshot displaying a Web Push notification and illustrates the benefits of Web Push.​" src="/service/media/C4H250_2402_en-US_media/C4H250_2402_en-US_images/U3L2 img 01 - 20240806.png" tabindex="0"></div></div></div>

Web Push Overview​

<div id="content"><div class="parentsection"><div class="section"><p tabindex="0">Let’s check out how to create a Web Push campaign. ​</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_6hwzz2gk"></div></div><div class="note"><div class="noteTitle"><span class="noteIcon"><img title="Note" src="/icons/note.svg"></span><span class="noteTitleText">Note</span></div><div class="noteBody"><p tabindex="0">To learn more about Web Push, please visit our <a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360018482497-Overview-Web-Push-Overview">Help portal page</a>.</p></div></div></div></div></div>

Creating a Web Push Campaign​

Exploring Omnichannel Marketing Capabilities with SAP Emarsys Customer Engagement

<div><div><div><div>Discover the power of Web Push notifications in engaging customers across desktop and mobile browsers. Learn how to create effective Web Push campaigns and integrate them into your omnichannel Automation strategy.<br><br># This description was auto-generated #</div></div></div></div>

Creating Web Push Campaigns

Welcome, In this video, we'll introduce Web Push notifications, which are Push messages your customers receive on their desktop, iOS or Android mobile browsers, even when they are not on your website. Regardless of your business vertical, this channel efficiently utilizes the increasing amount of time customers spend browsing. When you combine Web Push with other channels, you further enrich your customer journey. With Web Push, whenever your customers are browsing, you can alert them to expiring deals, abandon carts, and send notifications of all sorts. Let's create a Web Push campaign that will integrate into an omnichannel Automation program. The objective is to convert casual website visitors into dedicated customers by notifying them of a special offer upon their return to your website. Go to Channels > Web Push and click on 'Create Web Push campaign.' I give my campaign a name. There are several Recipient Source options: 'Automation' is for Automation Center or Interactions programs. If you want to react to your contacts Web Push custom events, create a Web Push event-triggered Interactions program. Then, you can select the Web Push event and incorporate filters and various channels. 'Using a segment' lets you select any Emarsys segment previously created. You can build segments with data from your Web Push campaigns. To do so, go to Contact > Segments and create a Web Push segment. Then, select the Domain and the conditions you want to set. 'Using a contact list' option allows you to select fixed contact lists. I choose Automation. Then, I select the Domain, on which contacts signed up for Push notifications. In Web Push, you can create and manage your domains under the Domains tab. Let's save and go to Content Creation. In the editor, I compose my message and add the contact's first name with a Personalization token. I can add two types of images: first, I add my brand's logo as an icon, then a Banner Image about the limited discount offer. In the Action Buttons tab, I can add up to two separate buttons to the notification. However, they are not supported on all browsers and operating systems, so we highly recommend adding a Default Action as well that makes my entire Web Push notification clickable, redirecting users back to my website or app. In the Languages tab, you can create language versions by simply adding the text in the Preview. In the Web Push Settings, you can define the length of time during which the notification will be available to display to users. Using this feature helps you prevent displaying messages after they are no longer relevant. Similar to the other channels, I can preview my content and send test messages to any Email addresses, Contact list, or Segment. If you choose a segment as the Recipient Source in the Message Settings, you could schedule your Web Push campaign. Since I selected Automation, I simply launch my campaign to make it available in the Web Push node of the Automation program. Now that I have the Web Push campaign ready, I open my Automation program. Then, I select my campaign from the drop-down list and activate the program. Once you have launched your Web Push campaign, you can access campaign reports from the list of campaigns by clicking on the Reporting icon. You can select a target period, export data and view campaign details. You see the campaign's Revenue impact at the top of the page, if you have Revenue Attribution. Below there is a Summary of campaign direct Opens, Sent, and Undelivered data. Click here to see details of the undelivered reasons. Hover over the graph to see daily figures. That concludes the introduction of the Web Push channel. Please note that due to the various browser and operating system restrictions, some functionalities are limited on certain software and devices. For details, please check our documentation. Thanks for watching.

Creating Web Push Campaign in SAP Emarsys​

Web Push Overview​

Creating a Web Push Campaign​

Creating Web Push Campaign in SAP Emarsys

Web Push Overview

Creating a Web Push Campaign