Exploring Channel Interconnections with Tactics and Automation

SAP Emarsys provides Automation solutions to help you build audience-focused or contact behavior-based automated journeys. It allows you to create complex programs across multiple channels, such as customer reactivation or cart abandonment.​

SAP Emarsys also offers Tactics. These are ready-made programs you can tailor to your needs.​

The key to an omnichannel approach is Automation, which connects various channels seamlessly. ​

This lesson provides a simple example to help you understand the broad possibilities of SAP Emarsys's omnichannel capabilities.​

In this use case, our goal is to transform casual website visitors into loyal customers by enhancing their engagement. We use various channels and tools to guide these contacts back to your site and implement web campaigns to incentivize them to purchase.​

Channels:

• Email​
• Digital Ads​
• Web Channel​
• Web Push Notifications

Key Features:

• SAP Emarsys Loyalty​
• Omnichannel Personalization​
• Omnichannel Voucher

This practical scenario illustrates how various channels can work within Automation using the Abandoned Browse Tactic.

Now, let's dive into the process.

1. Navigate to the Tactics page, select the 'Abandoned Browse' card​
2. Choose from the available channel variants.
   Note

   Please be aware that the appearance and settings of Tactics may vary depending on your specific contract. However, the fundamental steps for creating a Tactic remain the same.
3. Review the program details and create the Tactic.
4. Once the program is created, you can access it via the notification or the Automation Programs page.

   The program you created includes segments, filters, and channels—elements called nodes. These nodes can be easily modified with a simple double-click.​

   Let's sum up what this program does.