Exploring the SAP Emarsys Program Reporting

Program Reporting enables you to monitor how well your Automation programs guide incoming contacts and provide valuable insights, including:​

• The program's processed traffic volume ​

• The number of messages triggered by the program split into channels​

• The revenue ​generated by the program​

• Details at program and node levels​

Program Reporting also offers a comprehensive overview of your program's performance: ​

• Program history with key metrics ​

• Program revenue generation with revenue-related statistics ​

• Program details with in-depth numbers at program and node levels​

These statistics can assist in analyzing and troubleshooting your program if any issues arise.

Here are a few examples when the Program Reporting proves helpful:​

• Operational monitoring: Use the Program Reporting to confirm that new programs are functioning as expected in their initial weeks. ​

• Program performance monitoring: Use the Program Reporting page to regularly monitor contact and message-related metrics, such as Entered, Messages Triggered, Finished, and Exited. ​

• Troubleshooting: Leverage the reporting on a contact-level in Interactions programs to address customer complaints about missed or diverted emails.

To access the Program Reporting, navigate to Automation ﹥ Automation Programs and click the Reporting icon next to a program.

You can adjust the results at the top of the page in the General Settings.​

By default, the results are displayed for the last seven days. To modify this timeframe, click the datetime picker.​

1. Switch between Minutely, Hourly, Daily, Weekly, and Monthly views.

2. Display contact-level results by entering their email address.​

3. Modify your program by clicking Edit Program at the top right corner.

The 'History' widget showcases the essential metrics associated with your program.​

1. Entered: This is the number of times a contact entered the program. ​

2. Messages Triggered: This is the total number of messages triggered by the program across all channels, such as email, SMS, Push, In-app, and Web Push messages.​

3. Finished: This is the number of times a contact reached a finish node, irrespective of message receipt or response. ​

4. Exited: This is the number of times a contact exited the program without reaching a Finish node. The exit from the program can happen due to the following:​

   • Nodes filter out contacts, such as Decision, Segment, Exclude, Quick filter, or Email behavior check nodes. ​

   • Deletion of nodes​

   • Change in program status to Frozen or Fail-safe ​

   • Expiration of the trigger event (trigger event timeout)​

   • Contacts are leaving the program upon meeting exit criteria.​

   • Contacts exiting the program due to the participation settings.​

   • Hover over the "Exited" metric to view details.

The 'Revenue Generated by the Program' widget displays the revenue generated by the program.​

1. Attributed Revenue: Total revenue attributed to this program​

2. Number of Purchases: Total purchases made by contacts participating in this program​

3. Average Order Value: Calculated by dividing the Attributed Revenue by the Number of Purchases​

You can switch to the Revenue Analytics page by clicking Revenue Analytics.

The 'Program Details' widget displays your program and node-level metrics.

1. Numbers above nodes indicate the number of contacts that pass through them.​

2. Colored bars above the numbers indicate the following: ​

   • Dark blue: Contacts that arrived at this node and continued to the next one​

   • Red: Contacts that exited the program at this node​

   • Light blue: Contacts currently waiting at this node​

   • Green: Contacts that continued on the ‘Yes path’ of the node​

   • Orange: Contacts that continued on the ‘No path' of the node​

   • Other: This shows various metrics, such as contacts who skipped the node because it was disabled or the program-triggering event expired.​

3. At the bottom of the widget, you can view the program's settings: ​

   • Schedule: The program's schedule ​

   • Participation: The program's participation settings​

   • Exit criteria: The program's exit criteria