Incorporating Mobile Design and App-Focused Marketing in SAP Emarsys

SAP Emarsys supports the mobile first strategy with several functionalities.​

1. Mobile Engage enables you to connect with your customers through your mobile application:​

   • Push messages are notifications sent directly to a user's mobile device.​

   • In-app messages are content users receive while actively using a mobile application.​

   • Inbox campaigns are messages sent to the mobile app, permitting customers to read them at their preferred time.​

2. SMS/MMS enables you to create, automate, and send text messages, connecting you with more of your customers, even when they're offline.​

3. Mobile Wallet lets you create and send mobile wallet passes for your customers, giving them easy access to loyalty cards and coupons on their smartphones.​

4. Mobile first support by Block-Based Email:​

   • The mobile-optimized prebuilt email template includes responsive design, a Mobile Wallet block, and customization advice.

     

   • Mobile first email preview and editor to adjust subject lines, preheader text, and content for a more efficient and effective mobile design.

     

Let's check out some of the Mobile Engage key features.

SAP Emarsys Automation provides the leverage to create Automation programs driven by mobile event triggers, enhancing your real-time customer interaction. It offers the flexibility to incorporate all supported channels, build multi-step customer journeys, and use mobile-optimized content for effective engagement. You can include channel-specific and mobile-specific segments, such as SMS or Mobile Engage, leveraging mobile app and behavioral data for improved targeting and personalization in your marketing initiatives.

Let's check these features.

Mobile events are customer-specific and appear in the list if the implementation is complete.

If multiple apps use the same event, it is listed only once and triggers the program regardless of which app it originates from.

To select a resource, double-click on the Mobile Event trigger node.

You can select from simple or combined segments when editing the Segment node. The contacts proceed within the program if they match the criteria defined in the chosen segment.

In this case, a Mobile Engage Segment is selected to check if Push notifications are enabled.

Channels enabled on your account are listed on the left. You can add them to the program and select the pre-created campaigns.

Here, a Mobile Engage Push Message node is included in the program.

​In this scenario, we aim to greet your new app users, create great first impressions, and convert them into loyal customers. We use various channels and features to lead these individuals and encourage their purchasing actions.

Channels:

• Mobile Engage: In-app, Push, Inbox
• Email
• Mobile Wallet
• SMS

Key Features:

• Omnichannel Personalization
• Omnichannel Voucher

This practical scenario illustrates how various channels can work within Automation using a Welcome program.