Managing Mobile Engage Campaigns in SAP Emarsys

SAP Emarsys Mobile Engage enables businesses to integrate their mobile applications with SAP Emarsys in order to send real time messages.​

Mobile Engage connects through Push notifications, In-app and Inbox messages, sending personalized content to improve engagement, retention, and revenue.

SAP Emarsys Mobile Engage Push is a feature that sends personalized Push notification messages to mobile app users, enabling direct and targeted engagement with the audience.​

Let’s check out the video to learn more about Mobile Engage Push.

Before creating a new Push campaign, let’s check the Push Messages tab.​

On this page, you can see the following:​

1. Message name​

2. Recipient source​

3. Status​

4. App name ​

5. Push type​

6. Created​

7. Changed

Now, let’s create our Push campaign by clicking on 'Create Push Message.’

General Settings steps:​

1. Enter a name for your Push message.​

2. Select the application you want to send the Push notification to.​

3. Define the 'Recipient source' for your Push message.​

4. Use the 'Apply segment criteria for devices' option to enable device - level filtering (for example, only iOS devices or those in a specific time zone).​

5. You can reuse 'Internal ID' if you've previously sent a Push message and want to update its content instead of creating a new message.

Let’s check out the video for content creation steps.

• If Automation is selected in the recipient source, click "Ready to Launch" in the Push campaign.​

• Then, navigate to Automation ﹥ Automation Programs.​

• On your program, choose Edit.​

• Double-click on the 'Mobile Engage Push Message' node.​

• Select your Push campaign.

To view the performance of a specific Mobile Engage Push campaign, click the reporting icon next to the campaign on the Push Messages tab. ​

This page provides the following information: ​

1. Time range settings: You can change the default timeframe.​

2. Export button: Export and download current reporting data to a CSV file. ​

3. View details: Display detailed campaign information such as:

• Message name: Name of the Push message​

• Interval: The selected time range​

• App name: Name of the application​

• Recipient source: The selected recipient source​

• Segment name: Name of the selected segment

SAP Emarsys Mobile Engage In-app feature displays messages to users, responds to user behavior, directs attention, provides information, offers rewards, and promotes purchases within a mobile app.​

Before starting a new In-app campaign, let's review the In-app tab. This displays the details of all your In-app messages:​

• Name​

• Recipient source​

• Status:​

  1. In design: Content or settings must be completed.​

  2. Launched: In-app campaign is active.

  3. Paused: The campaign is not displayed to contacts; you can edit its name, content, and scheduling settings while paused.

  4. Canceled: The launched campaign has been called off.

  5. Finished: The campaign is no longer active.​

• App name​

• In-app type​

• Priority​

• Created ​

• Changed

Now, let’s create an Overlay In-app campaign by clicking on 'Create In-app Message' and selecting 'Overlay Message.'​

General Settings step:​

1. Name your message.​

2. Choose the target application.​

3. Define Recipient Source:​

   • Broadcast: Message all contacts.​

   • Audience/Segment: Target specific segments and enable the update audience checkbox to keep the most up-to-date list of contacts. Choose an Audience, No Segment (Empty Audience) for using the campaign in an Automation program.​

   • Push Message: Display messages triggered by a linked Push Message.​

4. Device-Level Filtering: Optionally, target specific devices, for example, iOS devices.

Let’s check out the video for content creation steps.

• Navigate to Automation ﹥ Automation Programs.​

• On your program, choose Edit.​

• Double-click on the 'Mobile In-app – Add' node.​

• Select your In-app campaign. ​

• Do the same on the 'Mobile In-app —Remove' node. This prevents contacts from seeing your campaign.

To view statistics for a single Mobile Engage In-app campaign, click the reporting icon on the In-app Messages tab next to the campaign.​

1. Export and download current reporting data to a CSV file. ​

2. You can click 'View details', which displays several campaign information, such as recipient source and status.​

3. After choosing the timeframe, you can view the number of targeted contacts, impressions, and clicks. ​

4. You can also assess performance if your In-app is linked to Push campaigns. ​

5. Donut charts visually represent impressions and clicks. You can also review the button click distribution. ​

6. Line graphs show daily metrics for untargeted and targeted contacts, impressions, and clicks.

The SAP Emarsys Mobile Engage Inbox feature displays messages in a central area of your mobile app. It enables contacts to receive persistent, opt-in-free notifications that they can read and engage with repeatedly.​

Let’s check out the video to learn more about Mobile Engage Inbox campaigns.

Before creating a new Inbox campaign, let’s check the Inbox campaign tab.​

This tab allows you to view the details of your Inbox campaigns.

Now, let’s create our Inbox campaign.

• Navigate to Automation ﹥ Automation Programs.​

• On your program, choose Edit.​

• Double-click on the 'Mobile Inbox' node.​

• Select your Inbox campaign.

To access data for a specific Mobile Engage Inbox campaign, click the reporting icon on the Inbox Messages tab next to the campaign. ​

1. You can export and download current reporting data to a CSV file and view campaign details.​

2. Upon selecting the timeframe, you are presented with a summary, allowing you to delve deeper into the following details: ​

   • Sent: It denotes the time the messages were sent. ​

   • Open: It indicates the clicks on the message to open it from the Inbox Overview. ​

   • Pinned: It represents an additional function depending on your app, such as marking it as a favorite. ​

   • Seen: It reflects the number of contacts who have viewed the message in their Inbox Overview. ​

   • Undelivered: It shows the number of messages that could not be delivered.