Analyzing Business value of SAP Omnichannel Promotion Pricing

With the Calculation service for SAP Omnichannel Promotion Pricing, businesses can derive the following benefits:

1. With the Calculation service for SAP Omnichannel Promotion Pricing, businesses can ensure consistent promotional pricing information to their customers across all the channels of engagements. Use this solution in your sales channel applications, such as your webshop or your stores, to provide consistent promotional pricing information to your customers by using the same calculation logic and the same promotional pricing data.
2. Business can build brand loyalty by ensuring a consistent customer buying experience across channels. Build brand loyalty by ensuring a consistent customer buying experience with consistent promotional pricing data across all sales channels.
3. All this helps businesses to increase revenue through higher customer satisfaction and loyalty. Increase revenue through higher customer satisfaction and higher customer loyalty.

Another important benefit that SAP Omnichannel Promotion Pricing brings on the table is the support of a large variety of promotions. We support most of the promotions being used in the business plus we regularly keep enhancing this support by including new promotions depending upon the customer and market needs.

Here are some examples of promotions that SAP Omnichannel Promotion Pricing support.

1. Promotion on Products
   • The sales price of product "Product A" is 30 Euro.
   • 20% off on Product Group "PG 1".
   • Packaged Offer: Buy a "Product A" and a "Product B" for packaged price 250 Euro.
2. Promotions on Transaction / Sales Order Value

   Get 2% off on transaction / sales order, if the total value is greater than 500 Euro.

3. Coupon
   • Get a 100 Euro coupon that you can use for your next purchase when the transaction/sales order value is greater than 1,000 Euro.
   • Show a coupon and get 10% off your purchase.
4. Generic Attributes
   • Every 25th customer gets 100 Euro off.
   • Shop products with order reason "damaged in transit" and get 10% off on the transaction/sales order value.
5. Additional Bonus

   Reward in form of free products if certain predefined eligibilities are met. For example, buy 100 of product A and get two of product B for free.

6. Time / Date / Happy Hour

   Every Monday between 3pm and 8pm, get 15 Euro off on any purchase.

7. Customer Card and Target Groups

   Gold customers get extra loyalty points.

8. Channel specific

   Customers placing an order in the online shop get 10% off on the purchase.

9. External Action
   • A "generic way" to trigger the calling application that an action shall be performed.
   • Example: The customer has a transaction / sales order value of 100 Euro and therefore gets a gift.
10. Promotion Recommendation

    You have items for 470 Euro in your shopping cart. If you spend 500 Euro, you get 10% off all items.

Here is a view of what businesses face when they are not using SAP Omnichannel Promotion Pricing and what changes SAP Omnichannel Promotion Pricing brings to them.