Analyzing Business value of SAP Omnichannel Promotion Pricing

Objective

After completing this lesson, you will be able to illustrate the business value of SAP Omnichannel Promotion Pricing

Business Value of SAP Omnichannel Promotion Pricing

Increase revenue, Consistent Promotional Pricing Information, Build Brand Loyalty.

With the Calculation service for SAP Omnichannel Promotion Pricing, businesses can derive the following benefits:

  1. With the Calculation service for SAP Omnichannel Promotion Pricing, businesses can ensure consistent promotional pricing information to their customers across all the channels of engagements. Use this solution in your sales channel applications, such as your webshop or your stores, to provide consistent promotional pricing information to your customers by using the same calculation logic and the same promotional pricing data.
  2. Business can build brand loyalty by ensuring a consistent customer buying experience across channels. Build brand loyalty by ensuring a consistent customer buying experience with consistent promotional pricing data across all sales channels.
  3. All this helps businesses to increase revenue through higher customer satisfaction and loyalty. Increase revenue through higher customer satisfaction and higher customer loyalty.

Promotional Rule Examples

Another important benefit that SAP Omnichannel Promotion Pricing brings on the table is the support of a large variety of promotions. We support most of the promotions being used in the business plus we regularly keep enhancing this support by including new promotions depending upon the customer and market needs.

Here are some examples of promotions that SAP Omnichannel Promotion Pricing support.

Examples: Product-based promotions, Transaction / Sales Order Value based Promotions,Coupon based Promotions, Create and Use Generic Attributes in Promotions, Additional Bonus, Time / Date / Happy Hour based Promotions, Customer Card and Target Groups based Promotions, Channel specific Promotions, External Action as Promotion Triggers, Promotion Recommendation.

Note

This is just a representative list. SAP Omnichannel Channel Promotion can support many more types of promotions.
  1. Promotion on Products
    • The sales price of product "Product A" is 30 Euro.
    • 20% off on Product Group "PG 1".
    • Packaged Offer: Buy a "Product A" and a "Product B" for packaged price 250 Euro.
  2. Promotions on Transaction / Sales Order Value

    Get 2% off on transaction / sales order, if the total value is greater than 500 Euro.

  3. Coupon
    • Get a 100 Euro coupon that you can use for your next purchase when the transaction/sales order value is greater than 1,000 Euro.
    • Show a coupon and get 10% off your purchase.
  4. Generic Attributes
    • Every 25th customer gets 100 Euro off.
    • Shop products with order reason "damaged in transit" and get 10% off on the transaction/sales order value.
  5. Additional Bonus

    Reward in form of free products if certain predefined eligibilities are met. For example, buy 100 of product A and get two of product B for free.

  6. Time / Date / Happy Hour

    Every Monday between 3pm and 8pm, get 15 Euro off on any purchase.

  7. Customer Card and Target Groups

    Gold customers get extra loyalty points.

  8. Channel specific

    Customers placing an order in the online shop get 10% off on the purchase.

  9. External Action
    • A "generic way" to trigger the calling application that an action shall be performed.
    • Example: The customer has a transaction / sales order value of 100 Euro and therefore gets a gift.
  10. Promotion Recommendation

    You have items for 470 Euro in your shopping cart. If you spend 500 Euro, you get 10% off all items.

Comparison of SAP Omnichannel Promotion Pricing Outcomes

Here is a view of what businesses face when they are not using SAP Omnichannel Promotion Pricing and what changes SAP Omnichannel Promotion Pricing brings to them.

Without SAP Omnichannel Promotion Pricing Outcomes

  • Businesses experience high operation costs when they are not using SAP Omnichannel Promotion Pricing.
  • It generally takes six months or more to introducing new promotions across sales channels without SAP Omnichannel Promotion Pricing.
  • Without SAP Omnichannel Promotion Pricing, businesses need to distribute millions of records to different sales channel applications and there is always a risk of failure.
  • When they are not using SAP Omnichannel Promotion Pricing, businesses must invest in every sales channel to support new promotion types.
  • Without SAP Omnichannel Promotion Pricing, there is always a chance that a promotion won't be applied in some sales channels, which leads to unhappy customers.
Omnichannel Promotion Pricing.
Downward arrow.SAP Omnichannel Promotion Pricing diagram.

With SAP Omnichannel Promotion Pricing Outcomes

  • Businesses can get a huge operation cost reduction.
  • New promotions can directly be made available everywhere, with only minimal maintenance and test effort.
  • There is no need for distributing records to different sales channels as SAP Omnichannel Promotion Pricing takes care of it.
  • Continuous evolvement of promotion types with a small customer investment in sales channel. SAP Omnichannel Promotion Pricing deliver new rules and sales channel consumes them.
  • SAP Omnichannel Promotion Pricing helps businesses to achieve consistent promotions across channels which leads to happy customers.

Learning

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