Get to know product marketability, the business context, regulatory content, and assessment relations.
Whenever a company produces or sells a product, the company must ensure that the product meets all regulations: legal obligations, industry standards, and company standards.
With Product Marketability, you can manage chemical compliance for your products across your organization. It supports you in ensuring marketability and chemical compliance of products to prove the right to produce and sell products throughout the product lifecycle.
Product Marketability checks are integrated into the sales and delivery processes to prevent products from being sold into markets, which are not allowed, restricted or not yet assessed.
The Product Marketability solution also allows you to assess raw materials and underlying supplier raw materials with regards to compliance aspects. This supports the bottom-to-top view of compliance requirements applicable for designated countries.

With the update and enhancement of the integrated regulatory content, you stay compliant with your product portfolio using the most recent regulatory updates.
Value proposition
- Reduce time to market and extend marketability.
- Help ensure proper and up-to-date product declarations.
Capabilities for Product Marketability
- 136 compliance requirements (Substance list check pattern)
- Additionally 63 compliance requirements for documentation only
Note
You can find more detailed information on the individual compliance requirements for product marketability, provided with the SAP Content in the SAP Help Portal: https://help.sap.com/viewer/35751be3d6ee423197492574e016a512/2021.000/en-US/679a1d3744d34b43832da6890b9095c0.html.Navigate: → Product Marketability and Chemical Compliance → Concepts for Product Marketability and Chemical Compliance → Compliance Requirements in Product Marketability and Chemical Compliance → SAP Content for Product Marketability and Chemical Compliance.
Numerous Product Marketability regulations or policies relate to substances. When a substance is assessed for a regulation or policy, the resulting compliance status is available for any raw material or product containing this substance.
Specific Product Marketability regulations or policies relate, for example, to suppliers. Assessment results are propagated in a similar way to any occurrence of this supplier raw material.

How to comply with Product Marketability Regulations
Product Marketability Regulations are most frequently about identification of products, in particular their chemical constituents, being subject to legal obligations. These obligations can relate to:
- The concentration of a regulated substance in the product, this can be combined with the "role" of the substance, for example, active ingredient or solvent
- The application of the product - for example, a food additive, a detergent or an industrial chemical
- The use - for example, an antioxidant, a laundry fabric-softener or a complexing agent
The compositional data of the product, especially the substance based composition, is an important focus of Product Marketability Assessments. With regards to different legislation, this can be the globally valid analytical composition or a legal-area-specific analytical composition, reflecting specific replacement of substances due to regulation based definition of substances to be considered.
Beside the chemical constituents of a raw material or a product, there can be other obligations:
- The compliance of each supplier of the raw materials going into the product, for example, the availability of certificates or licenses, regards, for example, Halal or Kosher when it comes to food related products
- More general obligations, represented, for example, by a statement related to the raw material or the product
Compliance requirements for Product Marketability - Overview
The definition of a Compliance Requirement Version for Product Marketability is based on one of the following 3 Compliance Requirement Patterns:
- Simple Compliance Documentation
- Substance List Check, with 3 List types available:
- Inventory List
- Restriction List
- Monitoring List
- Supplier Information

Compliance Requirements can not be assigned to Substances but only propagated from superordinate products or raw materials.
Definitions of Compliance Views
- Packaged Product - means a compliance view with the logistics roles Sold and Transported but not Produced. This compliance view must be related to an unpackaged product (see next item), adding its logistics roles;
- Unpackaged Product - means a compliance view basically with the logistics role Produced;
- Raw Material - means a compliance view with the logistic role Purchased.
The current solution of Product Compliance for Product Marketability supports assessment of marketability requirements based on the following Compliance Patterns:
- Substance List Check - evaluates constituents of the analytical composition against the following types of substance lists:
- Inventory list - any substances NOT assigned to the list are NOT COMPLIANT
- Restriction list - any substances assigned to the list are NOT COMPLIANT
- Monitoring list - any substances assigned to the list are rated MONITORED
- Simple Compliance Documentation - this allows to manage the information, which otherwise would be stored in a separate file.
- Supplier Information - bound to manage any information required for a product (packaged or unpackaged) related to each supplier of all raw materials going into the product. Thus compliance requirements with this compliance pattern are automatically propagated along the product hierarchy to all raw materials and finally, to the supplier raw materials for assessment.
Compliance Requirements for Product Marketability can be assigned to products - packaged or unpackaged products or raw materials, but not to substances. Propagation to substances is managed automatically via the substance based composition.
According to the product hierarchy, there are two business roles to manage Product Marketability:
- Product Stewardship Specialist - Product Compliance - this business role basically takes care of the following:
- Managing Compliance Requirements for Marketability, activation and assignment to compliance purposes
- Assessment of Marketability requirements for products, consolidating the results and finally setting the status for requested markets
- Managing changes of Compliance Requirements for Marketability, especially deriving the affected products and analyzing the impact
- Master Data Specialist - Product Compliance - this business role basically takes care of the following:
- Managing Raw Materials and associated supplier raw materials
- Assessment of Marketability requirements for raw materials along with supplier assessments
- Managing Substance Compliance - creation of company substances and assessment of Marketability requirements for substances