
CIAM for B2B optimizes B2B value networks. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management (CIAM) solutions for B2B.
CIAM for B2B is the offering from SAP Customer Data Cloud for businesses to manage their relationship with other businesses in a transparent way.
It takes the capabilities of fine-grained authorization based on intelligent policies. It combines them with authentication and identity management to provide a clear view of your partners, their members, and your relationships, easily managed in an intuitive, visual UI.
Businesses today engage with various partners to offer and consume products and services. As a business, you are under pressure to be technologically agile, decrease costs, and focus on driving revenue. Partners (customers, suppliers, and consultants) demand better experiences throughout the entire business relationship. Businesses are also looking to centralize and simplify access to products and services, reducing the risk of sharing data with the wrong audiences, lowering maintenance costs, and offering great experiences to partners that engage and interact with your products and services.
The solution leverages the Identity Management capabilities of the SAP Customer Data Cloud, such as authentication and profile update flows, a rich user database, and pre-built integrations with downstream apps.