Now that we have defined the essentials of the automotive industry, let's look at how these various components fit together.
While most people think of the automotive industry as vehicle makers, platform makers, and original equipment suppliers, the entire ecosystem is much larger, and the ecosystem continues to grow on a yearly basis.
While original equipment manufacturers (OEMs) like BMW or Ford drive a lot of innovation within the industry, adjacent industries are also pushing the industry.
In this video, we examine the automotive industry value chain, exploring the interconnections between manufacturers, suppliers, and other key players. Understanding these connections provides a comprehensive view of how vehicles are brought to market and the processes that drive the industry forward.
Lesson Summary
- Expansive Ecosystem: The automotive industry is vast and growing, encompassing not just vehicle makers, but also adjacent industries like smart cities, finance, insurance, telecommunications, and utilities, all of which drive innovation and growth.
- Interconnected Value Chain: The industry's value chain is complex and interconnected, with various players—including manufacturers, suppliers, and other key stakeholders—working together to bring vehicles to market.
- Emerging Business Models: Beyond the traditional sales and leasing models, the digital economy is enabling new revenue streams like vehicle subscriptions and in-car feature subscriptions, fostering continuous monetization and relationship building.
- Data and Innovation: The exchange of information within the ecosystem, particularly with smart cities and public sectors, drives daily use transformations and innovation, while data from subscription models fuel further revenue generation and technological advancements.